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Introduction/launch/beginning stage 1
Fashion is introduced, and fashion leaders accept or reject the style.
Rise stage 2
The fashion gains popularity as more people accept it.
Peak stage 3
The fashion reaches its height of popularity and is widely accepted by many people.
Decline stage 4
Boredom sets in and fashion declines as fewer people wear it, until it is marked down by shops.
Obsolete/obsolescence stage 5
Garments go out of fashion; a new trend is established and the fashion cycle is completed.
Brand piracy
The use of a name similar to a well-known brand to mislead consumers and unauthorized use of protected trademarks.
Counterfeit
Replicas of original products; an illegal copy.
Eco-fashion
Clothing produced using methods that are not harmful to the environment, often using organic or recycled materials.
Sustainable textiles
Textiles cultivated and manufactured in eco-friendly ways with little or no chemicals.
Organic textiles
Textiles made without harmful pesticides, bleaching agents, or chemical colorants.