FASHION CYCLE terms

10. Introduction/launch/beginning stage 1:

 Fashion is introduced

 At this stage the fashion leaders accept or reject the style

11. Rise stage 2:

 The fashion gains popularity as more people accept it

12. Peak stage 3:

 The fashion reaches the height of its popularity and widely accepted by many

people, many people wear it

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13. Decline stage 4:

 Boredom sets in and fashion declines as fewer and fewer people wear it, until no

one wears it and it is marked down by shops

14. Obsolete/obsolescence stage 5:

 Garments go out of fashion. At this stage a new fashion trend has been

established

 The fashion cycle is completed

15. Brand piracy:

 When the product is given a name that is similar to that of a well-known brand

deliberately so that consumers may mistake it for the actual brand name

 Unauthorised use of protected trademarks, brand names or logo and the imitation

of labels, packaging of products

16. Counterfeit:

 Are replicas of the original product

 An illegal copy of a product

17. Eco-fashion:

 Clothing produced by methods that are not harmful to the environment

 using organic raw material or recycled material

 using material that has been grown without the use of pesticides

18. Sustainable textiles:

 Are cultivated and manufactured in eco-friendly or environmentally friendly

ways

 Little or no chemicals are used in the cultivation of the plants and production of

the textiles

 Renewable resources such as plants that require little water, but produce good

yields, are used to manufacture these textiles

19. Organic textiles:

 No harmful pesticides or weed-killer are used when cultivating organic textiles

 No bleaching agents or chemical colourants are used during the manufacturing

process

 Natural plant dyes are used to colour textiles so that workers are not exposed to

harmful toxic substances