The gestalt principles

Gestalt principles

Rules/laws of human perception

Proximity (grouping)

Things that are closer together appear to be more related than things that are further apart, close arrangement of elements creates a group association

Similarity

Things that share visual characteristics (shape, size, colour, texture) will be seen as belonging together

Anomaly

A particular element can be emphasized by being dissimilar as it breaks the pattern of similarity

Continuation

Eye is drawn along a path, line or curve to see a continuous figure rather than separate lines to draw attention to another element in the design

Closure

Utilizes the human eyes tendency to see closed shapes by filling in missing information

Symmetry

Elements that are symmetrical to each other and equally balanced tend to be perceives as a unified group

Figure and ground

Eyes tendency to see and separate objects from their surrounding background.