Chapter 1-8: Sports and Leisure Magazines & Magazine Operations

Flashcards covering key magazines, historical figures, publication types, and industry practices from the lecture notes on Sports and Leisure Magazines.

Sports Illustrated

The most popular sports and leisure magazine, launched in 1954 by Time Inc., known for evolving its demographic to include diverse sports and adding investigative pieces.

Rolling Stone Magazine

The most popular music magazine and all-time circulation champion, started in 1967 by Jann Wenner, which evolved from a left-wing political/cultural publication into a rock and roll magazine, with its cover being a pinnacle achievement for artists in the 70s and early 80s.

Jann Wenner

The publisher who started the iconic 'Rolling Stone' magazine in 1967.

John Lennon

The first musician to grace the cover of 'Rolling Stone' magazine.

National Geographic

A magazine started in 1888 by Gardner Greene Hubbard and Alexander Graham Bell, notable for being the first to publish undersea, aerial, and outer space photographs, as well as the first magazine to have its own TV show (1965) and cable channel, now owned by Disney.

National Geographic Founders

Gardner Greene Hubbard and Alexander Graham Bell started this magazine in 1888.

Maxim

One of the fastest growing men's magazines in the 1990s, known for featuring centerfolds of popular actresses, but also experienced an incredibly sharp decline around 2000.

AARP The Magazine

The magazine launched in 1958 by the American Association of Retired Persons, which became the biggest circulated magazine in the U.S. by the late 1980s due to the retirement of the baby boomer generation.

The Crisis

The official magazine for the NAACP, dating back to 1910, serving as a notable example of a minority targeted magazine.

John H. Johnson

The individual who started 'Negro Digest' in 1942, which quickly evolved into 'Ebony' magazine.

Ebony Magazine

A prominent magazine that evolved from 'Negro Digest' in 1942, targeting a Black demographic and maintaining decent circulation today.

The Advocate

Started in 1967 as a newsletter, it became the first magazine geared towards the gay and lesbian community, known for publishing articles on sensitive topics like anti-gay violence and providing factual information during the AIDS crisis.

Supermarket Tabloids

Publications that push the limits of good taste and believability, with a history dating back to 1860s newspapers.

William Randolph Hearst

Credited by many media experts with launching the first modern tabloid, 'The National Enquirer,' in 1926.

The National Enquirer

Considered the first modern tabloid, launched in 1926 by William Randolph Hearst, and later bought by Generoso Pope.

Generoso Pope

The publisher who bought 'The National Enquirer' in the 1950s and popularized the 'Gore Formula' to boost sales.

Gore Formula

A strategy developed by Generoso Pope for 'The National Enquirer' involving placing the most repulsive and disgusting material on the cover to intrigue buyers and increase sales.

Editorial Department (Magazines)

The department within a magazine responsible exclusively for all stories and content, but not for advertising.

Subeditors

Magazine staff who oversee specific aspects of the publication, such as writing, design, graphics, photography, and grammar, acting as the equivalent of newspaper assistant editors.

Staff Writers (Magazines)

Writers hired by magazines who must be specialists and experts in the niche field or subject matter tied to that particular magazine.

Magazine Content Ratio

The average distribution of content within a magazine, typically 60% stories and 40% advertisements.

Advertiser Influence

The potential power and pressure advertisers can exert on magazines, sometimes leading editors to withhold or 'bag' stories that could negatively impact the advertiser's interests.

Regional Editions

Magazine versions where the content is identical across all editions, but the order of stories and sometimes the cover image differ based on the geographic region of the reader.

Split Run Edition

Magazine versions where the stories and their order are identical across all editions, but the advertising content is different depending on the reader's geographic location.

Demographic Editions

Magazines that specifically target a very narrow and particular group of individuals, identified by marketers based on factors like occupation, class, and ZIP code.

Evergreen Subscriptions

A modern magazine subscription renewal method where communications are sent via email, and the subscriber's credit card is automatically charged unless they explicitly cancel the renewal.

Controlled Circulation Magazines

Magazines that are distributed for free, but are only accessible in specific locations where individuals are essentially 'stuck' and cannot easily leave, such as on airplanes.

Magalogs

Limited publications, received for free, that blend magazine content with catalog-style advertising, and are geared towards a very specific group or association, such as AAA members, car owners, or alumni.

Dick Stolle

A co-founder of 'People' magazine, credited with establishing the influential 'rules of the modern cover' for magazines.

Rules of the Modern Cover (Dick Stolle)

Guidelines for magazine covers established by Dick Stolle: 'young is better than old, pretty is better than ugly, rich is better than poor, music is better than movies, movies is better than TV, and nothing is better than a dead celebrity'.

Cover Lines

Teaser headlines strategically used on magazine covers to shock, intrigue, or titillate potential buyers, aiming to appeal to as many readers as possible.

Digital-First Strategy

A business approach adopted by magazines like 'The Atlantic,' where online and electronic editions are given first priority for content distribution, with print versions playing a secondary role.