Media Information and Literacy

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13 Terms

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Viva voce
________, is the passing of information from person to person by oral communication, which could be as simple as telling someone the time of day.
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Feedback
________: it reverses the communication process and conveys the receivers response back to its sender.
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media literacy
Is the ability to access, analyze, evaluate, and create media in a variety of forms.
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common form of word of mouth
Is a(n) ________ communication where one person tells others a story about a real event or something made up.
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Channel
________: it is the medium which the message is conveyed from the sender to the receiver.
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searchable collection of records
An organized and ________ of every item in a library and can be found on the library home page.
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Mass media
________ and other forms of communication technology have an enormous influence in helping to shape public opinion and underlying sentiment.
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Mass media
________ means technology that is intended to reach a mass audience.
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Sender
person responsible for encoding intended message into meaningful verbal and non-verbal symbols
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Channel
it is the medium which the message is conveyed from the sender to the receiver
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Receiver
person who decodes or interprets the meaning of the message in order to understand it
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Feedback
it reverses the communication process and conveys the receivers response back to its sender
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academic, public, school and special
Libraries are classified in 4 group