AICE Media Studies Exam Preparation Booklet

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Flashcards based on key concepts and terms from the AICE Media Studies Exam Preparation lecture notes.

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26 Terms

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Name three key strategies Disney employs to maintain its brand identity.

  1. Focus on family-friendly content; 2. Use cross-promotion across its platforms; 3. Maintain a consistent visual style and logo.
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What does the term 'media conglomerate' refer to in relation to Disney?

It refers to Disney owning numerous companies across different sectors of the media industry.

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List two criticisms faced by Disney regarding representation.

  1. Reinforcing stereotypes in films; 2. Issues with tokenism and surface-level representation.
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What role do the age rating systems from the MPAA play for Disney films?

They assign age-based ratings that influence how and where films are distributed.

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What is 'digital convergence'?

The merging of traditional media with digital technologies, allowing content to be accessed across multiple platforms.

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How has Disney+ changed media consumption?

It emphasizes on-demand viewing and global accessibility of a vast content library.

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What are two strategies Disney uses to reach international markets?

  1. Localization of content; 2. Forming international partnerships and co-productions.
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Name a key criticism concerning cultural representation in Disney’s media.

Cultural appropriation, where Disney is accused of borrowing cultural elements without proper context or respect.

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What is the significance of the Walt Disney Company's acquisition of 21st Century Fox?

It raised concerns about media monopolization and decreased diversity in the film sector.

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How does Disney ensure compliance with censorship laws?

By modifying films to adhere to regional censorship laws, including altering dialogue and removing scenes.

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What are the implications of self-censorship practices for Disney films?

It could compromise artistic integrity and reinforce authoritarian norms, limiting genuine global diversity in storytelling.

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Walt Disney Studios
Main studio for Disney's content production.
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Pixar

Animation studio known for Toy Story

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Marvel Studios
Produces superhero films based on Marvel Comics.
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Lucasfilm
Known for Star Wars and Indiana Jones franchises.
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20th Century Studios
Acquired studio producing diverse film genres.
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Theatrical releases
Movies shown in cinemas for initial distribution.
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Television broadcasts
Content licensed to global TV networks.
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Disney+
Streaming service for Disney's media content.
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Cross-promotion
Marketing across Disney's various business segments.
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Social media marketing
Engages audiences through platforms like Instagram.
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Influencer marketing
Collaborates with influencers to reach target demographics.
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Strategic partnerships
Collaborations with other companies for co-branded products.
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Multi-channel approach
Combines various advertising methods for engagement.
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Cohesive brand experience
Unified marketing across different Disney products.