AICE Media Studies Exam Preparation Booklet

Flashcards based on key concepts and terms from the AICE Media Studies Exam Preparation lecture notes.

Name three key strategies Disney employs to maintain its brand identity.

1. Focus on family-friendly content; 2. Use cross-promotion across its platforms; 3. Maintain a consistent visual style and logo.

What does the term 'media conglomerate' refer to in relation to Disney?

It refers to Disney owning numerous companies across different sectors of the media industry.

List two criticisms faced by Disney regarding representation.

1. Reinforcing stereotypes in films; 2. Issues with tokenism and surface-level representation.

What role do the age rating systems from the MPAA play for Disney films?

They assign age-based ratings that influence how and where films are distributed.

What is 'digital convergence'?

The merging of traditional media with digital technologies, allowing content to be accessed across multiple platforms.

How has Disney+ changed media consumption?

It emphasizes on-demand viewing and global accessibility of a vast content library.

What are two strategies Disney uses to reach international markets?

1. Localization of content; 2. Forming international partnerships and co-productions.

Name a key criticism concerning cultural representation in Disney’s media.

Cultural appropriation, where Disney is accused of borrowing cultural elements without proper context or respect.

What is the significance of the Walt Disney Company's acquisition of 21st Century Fox?

It raised concerns about media monopolization and decreased diversity in the film sector.

How does Disney ensure compliance with censorship laws?

By modifying films to adhere to regional censorship laws, including altering dialogue and removing scenes.

What are the implications of self-censorship practices for Disney films?

It could compromise artistic integrity and reinforce authoritarian norms, limiting genuine global diversity in storytelling.

Walt Disney Studios

Main studio for Disney's content production.

Pixar

Animation studio known for Toy Story

Marvel Studios

Produces superhero films based on Marvel Comics.

Lucasfilm

Known for Star Wars and Indiana Jones franchises.

20th Century Studios

Acquired studio producing diverse film genres.

Theatrical releases

Movies shown in cinemas for initial distribution.

Television broadcasts

Content licensed to global TV networks.

Disney+

Streaming service for Disney's media content.

Cross-promotion

Marketing across Disney's various business segments.

Social media marketing

Engages audiences through platforms like Instagram.

Influencer marketing

Collaborates with influencers to reach target demographics.

Strategic partnerships

Collaborations with other companies for co-branded products.

Multi-channel approach

Combines various advertising methods for engagement.

Cohesive brand experience

Unified marketing across different Disney products.