sublimation

sublimation

beneath or below the conscious level

embeds

actual physical subliminal message

bright red

wild and sexy

black

elegance & sofistication

white

purity, but white often bleeds and other colors go onto white

pastels (light pink, blue, purple, yellow, green)

supposed to make you feel safe

brown and orange

when combined they make you hungry

dark green and dark blue

cool in terms of temperature

colors that represent warm temperature

light red, orange, yellow

the average human being used ____ of their brains. sublimation implies you can all be reached with subliminal messaging

15%

3 areas embeds deal with

sex, death and the occult

what is the point of sublimation

to appeal to your consciousness

which company often uses sublimation

walt disney

3 examples from Disney using subliminal messaging

aladdin - all good teenagers take off their clothes

the little mermaid - wedding scene

lion king - cloud that says sex

car rental companies using subliminal messaging

avis and hertz, hertz was number one so avis used the slogan “were second but we try harder” to make customers think there's only two companies and eliminating other competition

who was the first to use brown and orange in subliminal messaging

ray krock, the owner of mcdonalds

who is the most knowledgeable man in the idea of sublimination & subliminal advertising

wilson Bryan key

explain the famous case where Wilson Bryan key came to testify and explain subliminal messaging

a group called judas priest - heavy metal band - apparently had sung about suicide - and two teens heard the song, took some alcohol, pills, went to a park and listened to the song over and over again until one of them used a gun to shoot himself dead and the other almost killed himself. parents used saying the song is the reason why they killed themselves. Judas priest was found guilty on the premises that just because the song said to do it doesn't mean that it forced them to