P.A.C. in Visual Text

Vocabulary flashcards covering Purpose, Audience, Context, and Tone elements in visual text analysis.

Purpose

The reason a text was written; the author's goal or objective. Common purposes include inform, persuade, entertain, explain/instruct, or express.

Inform

To provide information, facts, or explanations.

Persuade

To convince the reader of a particular viewpoint or to encourage a specific action.

Entertain

To engage the reader through stories, humor, or drama.

Explain/Instruct

To provide guidelines, instructions, or procedures.

Express

To share personal thoughts, feelings, or reflections.

Audience

The group of people the author addresses; defined by demographics, interests, knowledge, and needs; shapes tone, style, and content.

Context

The circumstances surrounding the creation and reception of a text, including historical, cultural, social, and situational factors.

P.A.C.

A framework for analyzing texts standing for Purpose, Audience, and Context.

Historical context

The time period in which the text was created, influencing themes and language (e.g., Singapore’s independence).

Cultural context

The cultural norms, values, and beliefs that shape content and interpretation (e.g., Singaporean identity, makan culture, queuing culture).

Social context

Societal issues or events that may impact the text’s message (e.g., increase in GST, general elections).

Situational context

The specific situation or occasion that prompted the text (e.g., Covid-19 restrictions, emergencies).

Tone

The attitude or approach of the author toward the subject, audience, or situation, conveyed through word choice and style.

Informative tone

A neutral, factual tone used to present information clearly.

Encouraging tone

A supportive, motivational tone designed to inspire action or continued effort.

Urgent tone

A pressing, concerned tone signaling immediate action is needed.

Inspirational tone

An uplifting, aspirational tone that encourages hope and positive change.

Playful tone

A light-hearted, fun tone that uses humor or whimsy to engage.

Persuasive tone

A.convincing, assertive tone aimed at persuading the reader to adopt a viewpoint or take action.

Reflective tone

A thoughtful, contemplative tone inviting consideration of actions and consequences.