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Type of Study: Experiment
Used to determine cause and effect between variables. Key terms: IV/DV, Control Group, Confounding Variable, Random Assignment, Placebo, Cause-effect conclusion
Type of Study: Correlational Study
Used to identify a relationship (not causation) between variables. Key terms: Positive/Negative Correlation, Scatterplot, No cause-effect
Technique (not a type of study): Survey
Used to gather self-reported attitudes or behaviors. Key terms: Wording Effect, Random Sampling, Social Desirability Bias
Type of Study: Case Study
Study one person or a small group in depth. Key terms: In-depth insight, Lacks generalizability
Type of Study: Naturalistic Observation
Observe behavior in natural setting without manipulation. Key terms: No manipulation, Descriptive only, High ecological validity
Type of Study: Longitudinal Study
Study same group over a long period. Key terms: Tracks development over time, Time-consuming
Type of Study: Cross-Sectional Study
Compare different groups at one point in time. Key terms: Snapshot comparison, Cohort effect risk
Type of Study: Meta-Analysis
Combines results of multiple studies to draw broader conclusions
Mean
The average of a data set (add all scores, divide by number of scores). Use for central tendency or effects of skew. Affected by outliers. In positive skew: mean > median.
Median
Middle value when data is ordered. Use for central tendency resistant to outliers. Best for skewed data.
Mode
Most frequently occurring score. Use when comparing modes. There may be no mode, one mode, or multiple modes.
Range
Difference between highest and lowest scores (max - min). Describes spread/variability. Very sensitive to outliers.
Standard Deviation
Measures variability around the mean. Higher SD = more spread; Lower SD = more consistency. Key for comparing data sets.
Normal Distribution
A symmetrical, bell-shaped curve where most scores fall near the mean. Use when interpreting standard deviations or percentages. 68% within 1 SD, 95% within 2 SDs, 99.7% within 3 SDs.
Positive Skew
Distribution with long tail on right (few high outliers). Mean > Median.
Negative Skew
Distribution with long tail on left (few low outliers). Mean < Median.
Statistical Significance
Results unlikely due to chance (p < .05). Shows IV had an effect. Result is reliable, not always meaningful.
Correlation Coefficient (r)
Number from -1 to +1 showing strength/direction of a relationship. Use when describing relationships. Positive r = increase/increase; Negative r = increase/decrease.
Descriptive vs. Inferential Statistics
Descriptive = summarize data; Inferential = generalize findings. Know what type is being asked in prompt.
Effect Size
Tells strength of relationship between variables. Can be large or small.
Percentile Rank
Percent of scores at or below a given score.
Informed Consent / Assent
Participants must know the purpose, risks, and voluntarily agree to participate.
Right to Withdraw
Participants may leave the study at any time without penalty.
Confidentiality
Participant data must be kept private and identities protected.
Protection from Harm
Participants must be protected from physical and psychological harm.
Limited Deception
Deception is allowed only when necessary, and participants must be debriefed afterward.
Debriefing
After the study, participants must be told the true purpose and any deception must be explained.