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What are neurotransmitters?
Chemical Messengers that are released from the vesicles of the presynaptic neurone, diffuse across the synaptic cleft before binding to the receptors of the postsynaptic neurone, stimulating an action potential.
Which argument surrounding neuromarketing suggests that neuroscience is ethical?
Carey and Dubuc - fMRI scans and brain function:
fMRI scans enable researchers to isolate neural systems associated with brain function. For example, when a person looks at a print advertisement, light activates the visual neural receptors, and any information gathered is processed for shape, colour and spatial location. This triggers memories stored in the cerebral cortex, which allows the person to realise the association between what they see and what they can remember.
This is an ethical use of neuromarketing because it allows companies to identify products that are compatible to preferences and will peak interests. Neuromarketing in this case provides consumers with better services, particularly because people are not forced into buying things.
Which argument surrounding neuromarketing suggests that neuroscience is NOT ethical?
Humby et al - Privacy and Neuromarketing Schemes:
Consumers’ data will no longer be private as a result of neuromarketing schemes, and in any other case it would be classified as a large data breach. The use of neuromarketing to implicitly persuade people to buy things often breaches privacy and often people do not give informed consent to being involved in neuromarketing schemes, e.g. Tesco Clubcard.
The Tesco Clubcard scheme incentivises more purchases with lower prices, and you gain “Clubcard points” which can be exchanged for vouchers for money off of purchases.
Which argument surrounding neuroimaging suggests that neuroscience is ethical?
Raine et al - Brain Abnormalities in NGRIs vs Non-NGRIs:
Examined measures of cortical and subcortical brain functioning using PET scans in a group of NGRI murderers.
They found that murderers were characterised by reduced glucose metabolism in the prefrontal cortex, superior parietal gyrus, left angular gyrus and the corpus callosum. They also found asymmetry in the activity levels of the amygdala, thalamus and medial temporal lobe. Raine et al. suggested that abnormalities in these areas might be a predisposition for violent crimes.
This means that neuroscience is ethical as it allows authorities to identify potential murderers before they commit a crime, allowing time for biological deterrents and means that the public will be protected from harm.
Which argument surrounding neuroimaging suggests that neuroscience is NOT ethical?
Sexton vs State (2000):
Sexton was convicted of first-degree murder in Florida. At his hearing, a psychologist presented a PET scan that suggested he had a diminished level of self-control, accepted by the court as evidence of brain dysfunction (e.g. he had MS). This supported Sexton's claim of suffering from extreme mental disturbance when committing the crime. Nevertheless, he was sentenced to the death penalty due to testimony that he had pre-meditatively planned to commit the murder by enlisting his mentally disabled son-in-law.
In this case, behavioural evidence outweighed the neuroscientific evidence which establishes the argument of the authenticity of neuroimaging and neuroscience as a whole, whilst also presenting the unethicality of is in terms of the potential trial outcomes (i.e. criminals could walk free, posing a danger to the public) despite the clear motive and calculated/cold nature of the killings.
Which argument surrounding treatment of mental health disorders suggests that neuroscience is ethical?
Cherek et al. (2002) - Serotonin and Human Aggression:
Examined the role of serotonin in human aggression in 12 male subjects with a history of conduct disorder, six receiving a placebo and six receiving paroxetine.
Paroxetine is an SSRI antidepressant which increases the levels of serotonin within the brain.
They measured impulsivity using a reward system (i.e. whoever waited longer received better rewards). They found that after 21 days of paroxetine administration, impulsivity decreased and aggression decreased. They concluded that paroxetine’s inhibition of serotonin could be used as a treatment to reduce aggression.
This is an ethical use of neuroscience as there is potential to offer pharmacological treatment to criminals to lower crime rates and therefore benefit society as a whole.
Which argument surrounding treatment of mental health disorders suggests that neuroscience is NOT ethical?
What is determinism?
The view that human behaviour is determined by forces beyond our control. These can be internal, i.e. genes, hormones, neurotransmitters, thought processes or unconscious drives. Or they can be external, i.e. peers, upbringing, social class or culture
What is free will?
The view that human behaviour is within our conscious control, we choose our behaviour and are not constrained by internal or external forces.
What is reductionism?
The view that human behaviour is complex, and it is better to study it in smaller components (e.g. we learn through stimulus-response links, i.e. depression is caused by low levels of serotonin - it is much more complex than that but we are oversimplifying it.).
What is holism?
Holism argues that human behaviour is too complex to be broken down and should be looked at as a whole.
What is nature?
Nature suggests that humans are a product of their biology, i.e. genes and hormones.
What is nurture?
Nurture suggests that humans are a product of their environment, i.e. culture, upbringing and socialisation.
How can the biological approach be evaluated in terms of its successful applications?
Successful applications to medicine.
Cherek et al. (2002) examined the role of serotonin in human aggression in 12 male subjects with a history of conduct disorder - six received paroxetine (an SSRI anti-depressant used to treat PTSD and depression) and six received a placebo drug. They found that after 21 days impulsivity and aggression decreased; suggesting that there is potential for the pharmacological treatment of maladaptive behaviours like aggression.
However, applications of the biological approach such as Deep Brain Stimulation (a form of stereotactic psychosurgery) are not as useful. NICE (2021) reviewed the evidence of the use of Deep Brain Stimulation (a stereotactic method) for the treatment of OCD. The results of the review led to the suggestion that both the safety and efficacy of DBS is inadequate and therefore should not be used as a treatment for OCD.
How can the biological approach be evaluated in terms of nature vs nurture?
It only considers the nature side of the nature vs nurture debate.
The biological view of behaviour is incomplete - it implies that humans are a product of their genes and hormones, despite the fact that there might be a link between other environmental causes for behaviour.
One of the biological assumptions suggests that behaviour is determined by neurotransmitters. For example, noradrenaline is responsible for the 'fight-or-flight' response - whilst the biological approach provides causal data about the strictly biological causes of behaviour, is it right to assume that there can be no environmental influences?
How can the biological approach be evaluated in terms of its determinism?
It is biologically deterministic.
Behaviour is more predictable, leading to the development of prevention programmes, for example Raine et al.'s research on NGRI murderers and cortical/subcortical brain structure suggested that abnormalities in these areas might be a predisposition for violent crimes. This has implications as authorities can identify potential murderers before they even commit a crime, allowing time for biological deterrents (e.g. drug therapy etc.)
The fact that it is deterministic can remove all accountability for actions - i.e. if someone committed a crime they may argue that the deterministic nature of human biology caused them to do so as they had no free will to prevent it.
How can the biological approach be evaluated in terms of its reductionism?
It is reductionist.
The reductionist viewpoint allows for components of behaviour to be studied in detail - as it has been simplified it may be easier to develop treatments or therapies, such as psychosurgery.
Cosgrove and Rauch (2001) found that bilateral cingulotomies are effective in 56% of OCD patients and 65% for major affective disorder patients.