Unit 0 AP Psychology

confirmation bias

people tend to look for, interpret, or remember information in a way that confirms what they already believe.

hindsight bias

people believe that they knew something was going to happen after it has already occurred, even if they didn’t actually predict it beforehand

empirical evidence

information gathered through, observation, experimentation, or measurement

falsifiable

falsifiable hypothesis that is proven false through observation

research design

overall plan that outlines how a research study will be conducted to address specific research question or objectives

methodology

the systematic procedures and techniques used to conduct research within a specific research design

likert scales

measurement tool used in surveys to assess people’s attitudes, opinions, or perceptions

structured interviews

research method which predetermined questions are asked to all participants in the same order

social desirability bias

tendency of individuals responding in manner that is viewed favourably

case study

research method that involves an in depth examination of a single individual, group, or phenomenon

correlational research

scientific method used in psychology to examine relationship between two or more variables

scatterplot

visual representation used in correlational research

correlation coefficient

statistical measure used in correlational research to quantify the strength and direction of the relationship between two variables

experimental method

research technique used to investigate cause and effect relationships between variables

cofounding variable

variable that wasn’t acccounted for or controlled in the study but still affects the results