AUDIENCE - Vogue

What is Vogue’s audience?

White, upperclass, married, well-educated, 25-45

how does Vogue appeal to their audience?

The direct address in the ‘money’ article

Use of star ‘Sophia Loren’ -celebrity

Double plate spreads - Heatwave Holiday and Picnics

Advertisements of Cutex and Revlon appeal to the consumer audience.

What are the dominant ideologies in Vogue?

• Women in the domestic role

• Imperial leather, picnics, contents page

• Make writers are still portrayed as the elites

• Women are portrayed as consumers

• The cultivating idea of beauty

• Women are objectified to appeal to the male gaze

• Implies women are materialistic

Apply Stuart Hall’s reception theory to Vogue.

Preferred reading: women should be portrayed as maternal, consumers or domestic. Class and identity is crucial, and Vogue works as a good form of escapism.

Negotiated reading: slight shift in representations. The negotiated reader would believe that the ethnicity stereotyping is primative.

Oppositional reading: The oppositional reader would be annoyed at the fact the representations of women aren’t reflective of the second wave of feminism. Doesn’t agree with the fact most articles are written by men.