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assumptions
- can learn behaviour indirectly as well as directly through our own experiences
- considers some mental processes that occur between a stimulus and a response which is ignored by behaviourists
vicarious reinforcement
occurs through observing someone else being reinforced for an action
role models
a person in an environment w/ a high status. children learn from them through identification
identification
children imitate behaviour of the role model when they identify w/ them
bandura bobo doll
- demonstrated aggression towards the bobo doll infront of children and then left them alone w/ the doll and the children imitated the behaviour. However, when the adult was being punished for being aggressive they didn't imitate the behaviour.
- found that children's behaviour is impressionable and they learn through reinforcement
who was it developed by?
Albert Bandura
internal mental processes
things take place within the organism that mediate between stimulus and response. The person's internal mental processes will affect their behaviour
what are the 4 mediational processes?
1. attention
2. retention
3. reproduction
4. motivation
mediational processes
Cognitive factors that influence learning and come between stimulus and response
strengths of social learning theory
-The approach can account for cross cultural differences in behaviour= increases validity e.g. Mead's research of cross cultural differences in gender related behaviour demonstrated the environment to be influential rather than genes producing universal behaviour.
-The approach has scientific validity= predictions are tested in lab experiments, measuring observable behaviour e.g. Bobo doll
-The approach presents a more comprehensive view of human behaviour than the Behaviourist approach e.g. recognising importance of cognitive factors rather than just observable behaviour.
- real life application by explaining how children learn, can be used in schools
- emphasised reciprocal determinism= shows elements of free will in behaviour
weaknesses of social learning theory
too reliant on lab study evidence. participants may respond to demand characteristics
underestimates biological factors (bandura makes little reference to the impact of biological factors on social learning. consistent finding in bobo doll experiments = boys were more aggressive than girls. may be explained by hormonal factors e.g. diff levels of testosterone which is linked to aggressive behaviour.
more focused on nature or nuture?
nurture