Decision Making Using Business Intelligence

A set of vocabulary flashcards focused on key terms and concepts related to Business Intelligence and Decision Making.

Business Intelligence

Infrastructure for collecting, storing, and analyzing data produced by business.

Decision Making Process

A series of steps including identifying the problem, evaluating alternatives, and communicating findings.

Strategic Decisions

Unstructured decisions that involve higher-level issues and define the organization’s overall goals.

Tactical Decisions

Semi-structured decisions focusing on how to achieve strategic goals; typically the responsibility of mid-level management.

Operational Decisions

Structured decisions that affect day-to-day operations of the organization.

Objective Business Decisions

Decisions driven by data, often quantitative and measurable, typically involving analytical methods.

Subjective Business Decisions

Decisions based on qualitative factors including perception, intuition, and personal judgment.

ETL

Process of Extracting, Transforming, and Loading data into a data warehouse.

Data Warehouse

Central repository for storing data from various sources where analytics can be performed.

Data Storytelling

The skill of communicating data insights compellingly using narratives and visualizations.