Marketing Information Systems

A collection of vocabulary flashcards based on the lecture notes for Marketing Information Systems.

Marketing Information System (MIS)

A structure used by organizations to manage information gathered during everyday operations.

Market Research

The function that links consumers, customers, and the public to marketers through information.

Ethics in Market Research

The responsibility of researchers to ensure fair practices towards clients and participants.

Primary Data

Data collected directly from respondents as part of a current market research project.

Secondary Data

Information originally gathered for purposes other than the current research problem.

Market Intelligence

The systematic collection and analysis of publicly available information about competitors.

Descriptive Research

Research aimed at describing marketing problems, situations, or markets.

Causal Research

Research designed to test hypotheses about cause and effect relationships.

Exploratory Research

Marketing research to gather preliminary information that helps define problems better.

Sampling

The process of selecting a segment of the population for marketing research.

Focus Group Research

Research involving a group of respondents interacting to discuss a product or idea.

Survey Research

Gathering primary data by asking people questions through various survey methods.

Experimental Research

Research that manipulates independent variables to determine effects on behavior.

Internal Reports

Reports generated within the company to evaluate marketing performance.

Qualitative Research

Research that focuses on obtaining rich, deep, and detailed information.

Quantitative Research

Research that collects data that can be represented numerically and analyzed statistically.

Research Methodology

The plan outlining the methods to be used for gathering and analyzing data.

Data Collection

The process of gathering information according to the research design.

Accounting Reports

Internal reports that provide financial performance insights for organizations.

Market Segmentation

The process of dividing a market into distinct groups of buyers.

Research Instruments

Tools used to collect, measure, and process data in market research.

Query

A request formulated by marketers to obtain information needed for decision making.

Data Analysis

The process of examining and interpreting data to draw conclusions.

Presentation of Results

The phase where research findings are communicated to stakeholders for decision-making.

Cost-Benefit Analysis

A process of weighing the benefits of information against the costs involved in acquiring it.

Environmental Changes

Shifts in external factors that can affect marketing strategies and decisions.