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Gender differences : Trait
Women: relational, warm, nurturing, emotional
Men: independent,cold, uncaring, competive,
Social Norms
Expectations about behaviors, thoughts, or feelings are appropritate within a given context, situation or society.
Situational social norm example
Not talking in a library
Societal social norm example
in germany rather than clapping, tapping on a table after a performance is the norm
Group social norm example
Wearing a baseball cap because your group of friends wear them
Conformity
is not mimicry
1. compliance
2. obedience
Change in behavior or belief to accord with others and being affected by how they act.
you do something you wouldn't normally do
Compliance
Involves publicly acting in accord with an implied or indirect request while privately disagreeing: at your friends house they take off shoes at the door so you comply and take off your shoes.)
Obedience
Occurs when an authority figure gives a direct request/order and you conform to it (feeling does not match belief) ex: a professor says write an essay that says God doesn't exist, or he will fail you so you write it even thought u are christian
Acceptance
First not agreeing with a behavior, but then you seeing its merits and start to believe it yourself. (feeling matches belief)
ex: you write essay and become an atheist
Chameleon effect
Natural mimicry of others' postures generally elicits liking-- except when echoing others' negative expressions such as anger.
What breeds obedicence?
Emotional distance, authority
Emotional distance
When you can see the other person and their suffering it makes it harder to obey. (feeling matches behavior). When you cannot see them face to face it dehumanizes them and creates an emotional distance.
example: in milgram experiment they could hear screams but not see the person getting shocked
Authority is based on?
1.Closeness
2.Legitimacy
3.Insitutional
Authority is based on? Acronym
(CIL) Close In Legitimacy
Authority is based on?
Closeness
When the authority figure is close to the participant, they are more willing to obey
ex: In milgram experiment the authority figure was in the room telling them to shock or sometimes he was on the phone or in the another room
Authority is based on?
Legitimacy
How professional the authority figure is, the more formal, the more people are willing to obey
EX: Stanley milgram was a professor at Yale university and wore lab coat
but if his assistant played the authority figure, subjects protested more and quit the study because he lacked legitimacy
What predicts conformity?
1. Group size
2. Unanimity
3. Cohesion
4. Status
5. Public Response
6. No prior commitment
what predicts conformity? acronym
(CG PUNS) Co Groups Publicly unite No Status
Group size
at least Five people will be the highest influence you can get from a group, after 5, it doesn't matter because your level of conformity stays the same
ex: tour groups mess with people, stare up at sky, they conform, if he got 5 of his friends stare up at sky then most of tour group conformed
Solomn Ash experiment
Line experiment
subject in a group had to decide which line matches which but someone most of group is a confederates who say the wrong answer on purpose
subjects go along with the group
Unanimity
Idea that everyone responds similarly. In the Ash experiment when everyone said the wrong answer, the participant was more likely to conform to that decision, but when the subject had a partner who gave the right answer they were more likely to not conform
Cohesion
If you are part of a close-tight group you are more likely to conform/obey. (ex: uniforms in the military) cohesion create bonds
Normative influence
Conformity based on a person's desire to fulfill others' expectations, often to gain acceptance.
-to be accepted and avoid rejection
to be liked
ex: in line experiment the one guy didnt want to make waves in the group
Informational Influence
conformity occurring when people accept evidence/information about reality provided by other people, and do something they normally wouldn't do
in line experiment they think if the whole group thinks the answer is b they must be right
Status
More likely to conform when you are of lower status in a group
high status of group is important and leads to more conformity
Reactance
The idea that we are bothered by the denial of our personal freedoms. (ex: "You cant do that" we want to do that even more)
Ex: parents say cant bleach hair, so u shave head into mohawk.
Stereotype
Mental representation (cognitions/beliefs) of a specific group
Prejudice
It is a feeling towards a group of people (affective/attitude)
Generally negative, but can be positive
Racism
An individuals prejudicial attitudes and discriminatory behavior toward people of a given race
Sexism
An individuals prejudicial attitudes and discriminatory behavior toward people of a given sex
Discrimination
Unfair or biased treatment (behavioral), often motivated by prejudice
Reverse discrimination
Lowering the bar for minorities
Gender Differences :
Social Dominance orientation
A motivation to have one's group dominate other social groups
-tend to view people in terms of hierarchies
-use prejudicial beliefs to justify its privileged position
Men : are more likely to be leaders, ask women out, pay the bill, more assertive and interrupt
women: followers, dont interrupt, polite
its socially constructed
Ethnocentric
Believing in the superiority of one's own ethnic and cultural group and having corresponding disdain for all other goups
Realistic group conflict theory
The theory that prejudice arises from competition between groups for scarce resources
Aspects of stereotypes
-Can apply to any group
-Can be covert or overt
-Are not fixed
Own-race bias
People more accurately recognize faces of their own race when asked to recall faces previously shown to them
Stigma consciousness
How much people expect to be discriminated/prejudiced
Group serving bias
Explaining away outgroup members' positive behaviors; also attributing negative behaviors to their dispositions( while excusing such behavior by one's own group)
Subtyping
Thinking of a particular stereotyped person as an "exception to the rule"
Subgrouping
Creating a new stereotype for people who derivate from one's stereotype
social sources of prejudice:
3. Depersonalize the enemy
Develop negative perceptions about the enemy to justify negative behaviors and congitions against them.
Creates emotional distance and dehumanization (particularly in war).
View same group as differently in peace
Researchers have found that slower responses to racially ambiguous faces is?
Evidence for bias
cognitive sources of prejudice:
Outgroup homogeneity effect
See the outgroup as similar to one another than those in your ingroup (we are different).
cognitive sources of prejudice:
Distictiveness
People who stand out, often because of....
-Physical deformity
ex: someone is really tall
-Cues to identity
ex: wearing a turban
Your behaviors have more weight and associations are attached to your outgroup
ex: all asians are bad drivers
cognitive sources of prejudice:
Interpretation of an ambiguous behavior
We use our stereotypes of the group we are thinking of at the time to understand ambiguous behavior.
ex: prime soccer hooligans
a random push could be seen as aggressive rather than as playful
3 consequences of prejudice:
Self perpetuating stereotype
When we have preconceived notions and we only see or acknowledge what we already believed.
ex: I believe people from Arizona drive quickly, are fun-loving
I go to Arizona and see those thing everyone. reinforcing my stereotype
3 consequences of prejudice:
Discriminations impact
If I already think bad of a group/individual, I will draw out these behaviors when I treat that person/group.
ex: I believe john is rude , the way i act towards john elicits rudeness from john. John reacts rudely and reinforces my belief
3 consequences of prejudice:
Stereotype threat
The situational pressure posed by the prospect of being seen or treated through the lens of a negative stereotype.
Applies to any member of a group that a stereo type applies to
ex: the only woman in engineering
feels the pressure
collapses under the pressure
doesn't do well and reinforces stereotype
How does stereotype threat work?
1. Be a member of a stereotyped group
2. Care about task/ability to perform well
3. Stress/anxiety
4. Working memory capacity limited because of....
-Intrusive thoughts
what are people thinking of me?
-Impression-related concerns
will they think women are stupid?
elements of persuasion
1. The communicator (who says it )
-credibility, attractiveness,
2. The message ( what is said)
-reason vs emotion
-primacy and recency
3. How the message is communicated
-active vs passive reception
-personal vs media influence
4. The audience
-How old are they ? ( the younger the more open to info )
-What are they thinking ?
peripheral vs central route
elements of persuasion (acronym)
(CHAM) Communication Heals A Messenger
Six Persuasion Principles (CLAR2S)
common lions are really 2 scarce
1. reciprocation
tendency to return a favor
2. scarcity
tendency to find something rare or diminishing more attractive
3. authority
tendency to follow the lead of an expert or authority figure
4. consistency
People tend to honor their public commitments.
5. liking
tendency to comply with someone we like
6. social proof
tendency to follow what everyone else is doing
Use "peer power"—have respected others lead the way.
primacy and recency effect
the tendency to show greater memory for information that comes first or last in a sequence
Albert is : intelligent, critical, industrious, impulsive cold
Solomon is : cold, industrious, impulsive, critical, intelligent
peripheral persuasion
focus on irrelevant/otherwise meaningless factors
ex. humor, mood, attractiveness of persuader
central persuasion
Focus on content of message, appeals to logic and reason
the communicator example
1. Funny and likable : Danny Wallace
does guy stunts
say yes to everything
Karma army
Random acts of kind Less
2. Credible and charismatic : Jim Jones -Cult leader
communal living
Kool aid
The message example
1. vivid and catchy
Danny wallace
created a catchy jingle
associating Fluency - with jingles
2. compelling
Jim Jones - emotional message
The audience
The young are more susceptible because critical thinking isn't fully developed
Educated middle class who fall prey to peripheral cues
Group effects
cult leaders isolate the group
in isolated community
sleep depravation
or food depravation
Lower critical thinking
social roles
The Many Hats we Wear
-When norms are undefined not a social role
-We are actors playing a role
-Roles have powerful effects
Social Roles Examples
stanford Prison experiment
Patty hearst
Socialite Philanthropist
Kidnapped by
Subanese army
she became Tanya
Found guilty
she was released
switched role back to charity
maybe she got consumed in her role
High and low status,
Role experiment
Even in experiments We adopt role attributes
and people took on that role
high status became more authoratitive
Low status more submissive
Role stuck after experiment
Role Reversal
Perspective taking
Role reversal help create empathy for the other side
What is Sex?
Physical characterist
xy or XX
anatomatical
What is gender?
a social construct that consists of a set of social arrangements that are built around sex
SOCIAL SOURCES for Gender construction
Institutional Support:
-Advertisements
-TV shows
-Children's books
ex :What girls can be
The Powers of Conformity (Peer Pressure)
Milgram Experiment
obedience; authority figure told subjects "teacher" to electrically shock the learner to incorrect answers;
they understood 450 volt was dangerous and lethal
a fair number actually gave lethal shock
good ppl can do bad thing given situational factors
Authority is based on?
institutional (status) example
Ex: milgram experiment done at yale univesity and is an impressive institution
he moved experiment to Bridgeport conneticut
didnt have the same status as yale
the experiment lost some of its power
but still got ppl to obey
public response
people conform more when they must respond in front of others rather than writing their answers privately
No Prior Commitment
if you dont get to say your response first, in ash study the subject conformed after hearing the rest of group give the wrong answer
according to society what are the 4 gender differences?
1. Trait
2.Abilities
3.Dominance orientation
4.Aggression
resisting social pressure
1. Reactance
2. asserting uniqueness ( iam me, and you are you)
there is always going to be a tension between wanting to fit into the group while still maintaining some sense individuality
according to society what are the 4 gender differences? acronym
(TADA) Trait And Dominance Aggression
Gender differences : Abilities
Girls: Verbal and emotions
Boys: Spatial and math and science
society expectations shape these
gender differences: Aggression
physical dominance ( intent to harm)
Men: hunters, more likely to commit murder
Women: gatherers , less likely to commit murder, can be socially aggressive
Some argue is evolutionary because of biological differences
Gender and Mating Preferences
1.biology
Men seek out quantity
Women seek out quality
2. physical dominance
women choose male who can provide protection
3. universal tendencies
attractiveness, wealth, youth, age differences
Gender and Mating Preferences (Acronym)
(PUB) Physical Unisex Biology
Gender differences in jealousy
College student study ...ask them which bothers them more and found
Men-can't get over sexual infidelity
Women- cannot get over emotional infidelity
but christine harris argued forced choice format is biased and hypothetical
she reran study with survey of people who had been cheated on and didnt force them to choose
found both genders focused more on emotional infedility than sexual
Prime to Behavior Effects
Bargh, Chen and Burrows experiment
had students come into Lab
had them solve word scrambles
based on stereotypes of elderly
they measured how slowly they walk to next room
the college students walked slower the more they stereotyped to elderly
they primed a thought and you act accordingly
social sources of prejudice :
1. social status
2. competence vs warmth
social hierarchy and status is universal
-high status is seen as more competent
for example: Masculine MEN, Non traditional women, Germans
-Low status is seen as more warm
for example: traditional Women, disable, effeminate men
motivational sources of prejudice
1. scapegoat theory
Taking it out on someone else
2. social identity theory
3. Need for status and belonging
motivational sources of prejudice (acronym)
(2SN) Scapegoats Socially Need
motivational sources of prejudice:
2. social identity theory
We want to be part of groups, some we are born into it and others we choose. These groups are important in how we define ourselves and we may use these groups to make us seem unique.
- conflict enhances both in-group love and outgroup hate
motivational sources of prejudice:
3. Need for status and belonging
1. those in higher status tend to stereotype more
2. show more prejudice when status is being threatened
3. insecurity can motivate need for justification and prejudice
motivational sources of prejudice:
scapegoat theory (Taking it out on someone else) example
(Fein and Spencer experiment)
Negative feedback
gave participants negative, positive or no feedback ( False feedback), assigned to evaluate Jewish vs Italian candidate for cashier job. when participants receive negative feed back, they viewed Jewish candidate as less competent. to make themselves feel better
cognitive sources of prejudice:
1. categorization
stereotyping is a normal cognitive process
1. Categorization: age, gender, race
ex: study brought brought ingroup white males and outgroup males had them categorize white and non white and ambiguous faces
ingroup whites were slower to make judgements whether the person belonged to their group
we stereotype more when we are?
1. under time pressure (snap judgements)
2. preoccupied (cognitive load)
3. tired (morning person vs night owl person)
4. emotionally aroused
5. too young ( inexperienced, naive )
cognitive sources of prejudice
1. Categorization
2. Out group Homogeneity effect
3. Distinctiveness
4. interpretation of ambiguous behavior
we stereotype more when we are? acronym
(PETTU) Preoccupied emotionally 2 tired to understand
4 cognitive sources of prejudice acronym
(CODI) Cat Outside Dies Inside
3 consequences of prejudice
1. Self-perpetuating stereotypes
2. Discrimination impact
3. Stereotype threat
3 consequences of prejudice acronym
(SDS) Self disappearing stereos
natural selection
A process in which individuals that have certain inherited traits tend to survive and reproduce at higher rates than other individuals because of those traits.
Culture
Beliefs, customs, and traditions of a specific group of people.
Epigenetics
the study of environmental influences on gene expression that occur without a DNA change
ex: One study of New Zealand young adults revealed a gene variation that put people at risk for depression, but only if they had also experienced major life stresses such as their parents' divorce (Caspi et al., 2003). Neither the stress nor the gene alone produced depression, but the two interacting did.
Norms
rules and expectations by which a society guides the behavior of its members
Leung and Bond's Universal Social Belief Dimensions
The Big Five Social Beliefs
1.Cynicism
"Powerful people tend to exploit others."
2.Social complexity
"One has to deal with matters according to the specific circumstances."
3.Reward for application
"One will succeed if he/she really tries."
4.Spirituality
"Religious faith contributes to good mental health."
5.Fate control
"Fate determines one's success and failures."
Leung and Bond's Universal Social Belief Dimensions
The Big Five Social Beliefs (acronym)
(CRF2S) Cyanide Really Far 2 Social Spirits
autokinetic phenomenon Self
(auto) motion (kinetic). The apparent movement of a stationary point of light in the dark.