R093 - Creative Imedia

Traditional Media

Content distributed through well-established channels. Typically well known and trusted by consumers. Production often more expensive. Each sector adapts to remain relevant and maintain unique appeal.

What are the 4 traditional media sectors

• Film

• Television

• Radio

• Print Publishing

What is film media

Creating visual narratives by recording actors and scenes on locations or in studio

What is television media

TV shows filmed on location/in-studio. Usually shorter and released on regular schedule. Competition from streaming platforms like netflix, etc as they offer on-demand viewing.

What is radio media

Broadcast music, talk shows, weather updates, sports new through airwaves. Adapted to digital technology. Radio services have become multi-content services with video content, live recorded streams, on-demand podcasts and traditional broadcasts

What is print publishing media

Oldest form. Books, papers, magazines. Produced by writers, editors, self-publishing authors. Reliable. To adapt to new media, now offer digital content such as websites, monthly-subscriptions and e-books.

What is new media

Includes digital content like online ads, social media posts and video games.
Less established than traditional media. Offer increased interactivity, precise audience targeting and broader global reach.

What are the four sectors of new media

• Internet

• Computer games

• Interactive media

• Digital publishing

What kind of media of computer games

Interactive digital entertainment that are played. Highly profitable media sector in UK.

What kind of media is interactive media

Users actively engage with content. E.g. apps and kiosks

What kind of media is the internet

E.g. email, websites, social media, radio, tv

What kind of media is digital publishing

Written material distributed electronically, not physically. E.g. E-books, online shopping catalogs and digital magazines

What is meant by creative job roles

Creative professionals produce and develop media products

What do animators (creative) do

Create animations for TV, films and video games by drawing or modeling key frames. Part of production stage. May participate in pre-production storyboarding and character design

What do content creators (creative) do

Produce digital content like vlogs, podcasts and images. Research trends and develop ideas, create engaging content for target audience, handle editing, review, export, and uploading.

What does a copy writer (creative) do

Write text for marketing and advertising like blog posts, product description and slogans. Research brands and discuss then write

what do illustrators and graphic artists (creative) do

Create visual images for various media sectors. Use computer software or traditional methods

What do photographers (creative) do

Capture images for clients and businesses. Edit photos using software like Photoshop

What do scriptwriters (creative) do

Craft scripts for media businesses. E.g. plot, dialogue and stage directions.

What do web designers (creative) do

Plan and design websites. Focus on design and layout.

What are technical roles in the media industry

Demand specialised expertise in technology like operating equipment and complex software.

What does a camera operator (technical) do

Captures video for media products. Assemble and set up equipment. Film footage.

What does a games programmer/developer (technical) do

Create playable video games by writing code. Collaborate with other programmers. In production and post-production

What does a sound editor (technical) do

Adds and edits sounds in media products using audio software. Finalise sound file.

What does an audio technician (technical) do

Records audio for media products. Different from sound editors, who edit and improve audio quality.

What does a video editor (technical) do

Edits footage for media products. Manipulate raw footage, remove unnecessary scenes, manage videos, add music and dialogue.

What does a web developer (technical) do

Codes and develops websites based on web designers’ designs.

What is meant by senior roles

Overseeing and managing projects with a diverse range of responsibilities. More involved with managing others than creative or technical tasks.

What does a campaign manager (senior role) do

creates, co-ordinates and runs markting campaigns. Collaborate with marketing teams and directors for budget goals, product launches, research trends, generate ideas and oversee content creation. Delegate tasks to content creators and copy writers,

What does a creative director (senior role) do

Leads a team to develop a vision for a brand. Discuss brand identity, target audiences and budget. Pitch ideas to senior staff. Delegate content creation to production team. Oversee and proofread.

What does a director (senior role) do

Oversees filming and production of tv shows and films. Supervising the creative process. Reading scripts, finding actors, researching locations

What does an editor (senior role) do

Oversees written content for media businesses including print and digital publishing. Research, plan stories, and assign projects to writers. Manage publication layout. Proofread, review and edit content.

What does a production manager do

Oversees media production ensuring smooth and timely execution. Plan and schedule production. Supervise filming.

Define video

TV, films, games, internet. Moving visual image recorded, produced or broadcasted for viewing. Can have visual and audio content.

Define audio

TV, films, games, internet, radio. Recorded sound used to convey stories, emotions or information for artistic or entertainment purposes. E.g. dialogue, sound effects, music, ambiance. Enhance user experience.

Define music

TV, films, games, internet, radio. Vocal or instrumental sounds combined to produce expression. E.g. background scores, theme songs. Creates emotional connections

Define animation

TV, Films, Games, internet. Creates effect of moving images. Were flipbooks now computer based. E.g. traditional hand drawn, stop motion and computer generated imagery (CGI). Visually engaging.

Define special effects

• Visual techniques employed to generate illusions in various forms of media

• SFX - Special Effects. In-camera effects and mechanical devices. Makeup, prosthetics. Realistic, fantastical scenes, environments, characters.

• VFX - Visual effects. Digital, post-production effects. CGI, altering appearance, digital environment.

Define digital images and graphics

• Artwork created using computer systems. E.g. Adobe, Photoshop.

• Visually engaging

• Adverts, images, logos, graphics, illustrations.

• Games, internet, publishing and print, interactive products, film, tv.

What are social media platforms used for

• Promotional content

• BTS

• Interaction with fans

• Engage viewers

• updates

• Programming, share content

• communicate and connect.

Define digital games

• Games played on electronic devices

Define comic books and graphic novels

• Forms of sequential art. Combine illustrations and text to narrate stories.

• Comic books shorter while graphic novels longer

What are websites used for

• Showcase content, engage customers, increase sale

• Promote, share, and provide info, sell tickets

• Schedules, live streaming, on demand

• Sell subscriptions, forums, communities.

• Virtual experiences

• News, articles, ebooks, online courses.

Define multimedia

• Integrate various media types into a single product.

• E.g. kiosks, PPTs, museum experiences.

• BTS, DVD, promotional materials

What are ebooks

• Digital books readable on e-readers or smart devices.

• Multimedia and interactive

• Used by print and publishing and internet

• Digital content

What is VR and AR

• VR: Virtual Reality

• AR: Augmented Reality

• Bridge physical and real world. Create immersive storytelling experience.

What are the purposes of media products?

• Advertise

• Educate

• Entertain

• Inform

• Promote & Influence

What does colour in media do

Enhances purpose. Add meaning. Conveys messages.

What is the purpose of genre and use of language in media

Classify products into specific categories.
Informal lang. more friendly while formal more trustworthy and sophisticated

What is the purpose of positioning, audio, tone, images and text in media products

Set a mood, make something the focus by positioning

What is a client brief

Define various requirements, goals and restrictions by client. E.g. Type of product, purpose, audience, client ethos, content, genre, style, theme, time scales, budget.

Understand and do research to create successful media product.

What are the 6 types of client brief formats

• Commissioned (product/service requested by client. Clear and defined. Many constraints)

• Formal (Clear and concise and easy to interpret. Written. Contractual agreement.)

• Informal (casual and flexible. No written document required. Not precise. Creative freedom)

• Meetings and discussion (discuss requirements so no misunderstandings.)

• Negotiated (discussions between client and workers on time and budget.)

• Written (documents to workers that outline client requirement)

What is audience segmentation, why do it?

• Dividing audience into smaller groups based on similar characteristics. E.g. Age, Gender, occupation, income, education, location, interests, lifestyle)

• Products customised and specialised pricing and looks

• Effective marketing

• Identify new media products

• Age - Different colours

• Gender - Pastel for girls and darker for male

• Education - formal language

• Location - local products and language

• Lifestyle - nature related images (?)

What is primary data

Done by creative sectors. Research planning to use gathered info. Focus groups, interviews, online surveys, questionnaires.

Allows to collect exact info and timely accurate for the present

• Focus groups: structured discussions. Opinions and feelings. Build on each others’ answers. More people so cost effective. Alter questions to fit convo. Respondents can influence each others’ answers. Qualitative.

• Interviews: one-on-one. Detailed responses. Clarity. Honesty. Long time to gather info from many people so not cost effective. Qualitative.

• Questionnaires: Written questions. Good for larger groups. Less time. Same question for all so consistent so no bias. Anonymous so honest. Not in depth. No follow up questions. Unreliable

• Online surveys: Same as questionnaires. Cheap. Use large group. Generate results automatically. Bias as only those using social media do it.

What is secondary data

Completed previously by a third party.

Quicker and cheaper.

• Books: well researched, in depth, peer-reviewed. Reliable. Difficult to find exact info and not updated

• Internet sites and research: freely available and cheaper. Easily accessible. Lots of info. not accurate or timely.

• Magazines: truthful and honest. reliable. Up to date. Exaggerate data for effect. Biased journalist opinion.

• TV: many research documentaries. Reliable. Easy to understand. Expensive to stream. Biased and opinionated.

What is quantitative data

numerical. Easy to analyse. Graphs. Spot patterns and trends.

Not enough depth.

What is qualitative data

descriptive. opinions. more depth. Harder to analyse and compare.

What is a work plan

Break down project into small achievable sub tasks. All tasks (milestones), resources needed, and how long it’ll take(deadlines), contingencies are free time left. Track projects and workflow. Use Gantt charts.

Easily understandable. Can identify problems.

Includes all 3 production stages. Meeting clients and deciding resources. Brainstorm ideas. Produce media. Editing before release.

What is a mindmap

Visual diagram organising info around central topic.
- Uses colour, images and text.
-Made up of nodes (big bubbles) and branches.
- Idea generation.

What are moodboards?

Visual collage including colours, images, texts, patterns and textures to convey ideas, thoughts, aesthetics, or feelings for project.
- Digital or hand-drawn
- Thoughts or feelings for project
- 2 Types: Digital (pinterest. Easy sharing but cant corporate designs); physical (more for individuals and organise thoughts. Limited space but varied media)

What is a storyboard?

A visual representation of a scene. Used in animation, film and TV production. Planning and editing. Consist of:
- Scene illustrations and description
- Dialogue
- Camera shots

What are visualisation diagrams

Drawn visuals depicting media products like websites, mobile apps and publications.
- Titles
- Logos
- Style
- Colour
- Positions
- Annotations
- Typeface
Get client feedback and use as guide for final product.

What is a wireframe layout

Blueprint for digital media, websites, apps and social media posts. Help plan product layout for client’s approval.
- Logo boxes
- Title boxes - position and size. No actual content in it.
- Content boxes for text
- Image boxes with annotations inside about image
Include descriptive info with size and scale for each element, colour requests and links to images.
Created by graphic and web designers.
- Save time and resources before investing in final product
- Allow for collaboration

What app to use to create planning documents

Figma

What is RECCE

Pre-filming visit to location to determine suitability for shooting.

What is an asset log

Records all assets created in media production
- Ref. no.
- Name
- Description
- Storage location
- Owner
- Last updated date

What are flow charts

Diagrams for planning and organising workflows or processes. Visualise designs and communicate ideas to clients. E.g. Microsoft physio
- Connectors
- Terminals (start and end circles)
- Input and output (in parallelograms)
- Process in square box
- Decision in diamond box with arrows coming out saying yes or no
Mostly used for programming

What is a script

Essential for media products. Used for creating word processing software.
- Scene headings and location
- Character names
- Stage directions
- Dialogue