Rebranding Salford Quays

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Description and Tags

Rebranding Case Study

9 Terms

1

Price

£550 Million (for media city alone)

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2

Rebranded as…

a hub for media companies

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3

Importance?

One of the 1st and largest urban rebranding projects in the uk

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4

Positive: Large increase in wealth spent in area

Negative: people reliant on the cheap housing priced out

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5

Price of apartments (2016)

up to £825,000

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6

Positive: originally built on brownfield sites

Negative: Inevitable urban sprawl

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7

Positive: great increase in new jobs in the area

Negative: In 2012 it was reported that out of 680 new jobs at the BBC only 24 went to local people

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8

Positive: Better housing, community facilities, and health+life expectations for existing residents

Negative: loss of local identity (2013 - demolition of two quayside cranes from the inland port)

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9

Key attractions (4)

  1. Media companies

  2. Leisure facilities

  3. Galleries

  4. Museums (IWM North)

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