Price
£550 Million (for media city alone)
Rebranded as…
a hub for media companies
Importance?
One of the 1st and largest urban rebranding projects in the uk
Positive: Large increase in wealth spent in area
Negative: people reliant on the cheap housing priced out
Price of apartments (2016)
up to £825,000
Positive: originally built on brownfield sites
Negative: Inevitable urban sprawl
Positive: great increase in new jobs in the area
Negative: In 2012 it was reported that out of 680 new jobs at the BBC only 24 went to local people
Positive: Better housing, community facilities, and health+life expectations for existing residents
Negative: loss of local identity (2013 - demolition of two quayside cranes from the inland port)
Key attractions (4)
Media companies
Leisure facilities
Galleries
Museums (IWM North)