Rebranding Salford Quays

Rebranding Case Study

Price

£550 Million (for media city alone)

Rebranded as…

a hub for media companies

Importance?

One of the 1st and largest urban rebranding projects in the uk

Positive: Large increase in wealth spent in area

Negative: people reliant on the cheap housing priced out

Price of apartments (2016)

up to £825,000

Positive: originally built on brownfield sites

Negative: Inevitable urban sprawl

Positive: great increase in new jobs in the area

Negative: In 2012 it was reported that out of 680 new jobs at the BBC only 24 went to local people

Positive: Better housing, community facilities, and health+life expectations for existing residents

Negative: loss of local identity (2013 - demolition of two quayside cranes from the inland port)

Key attractions (4)

1) Media companies

2) Leisure facilities

3) Galleries

4) Museums (IWM North)