3 LESSON: Private Sector

what material was used in business sector b4 plastic

hemp

hemp

herbaceous plant, does not need herbicides, inc soil feritlity - good for crop rotation)

hemp uses

extraction of oil/flour, process textiles, makes paper, medicine, green building energy, foundation of rural italy

imp hemp assoc

european industrial hemp assoc (EIHA), Assocanapa - main ital assoc, campania (our region) - Canalrpina and FractaSativa

hemp production regulation

regulation (eu) n. 1307/2013, content of a substance in hemp can't exceed a number

italy's hemp regulation

circular of ministry of agri and forest policies, seed must be in approved varieties, and substance content can't exceed a num

why is hemp illegal

1930s dupont case - hemp was used for industrial purposes, Anslinger head of (now called DEA) needed something to work on after alcohol was allowed again (no more prohibition) so he started campaign against hemp/marijuana, Fiorella La Guardia fought against it

1937 marijuana tax act

didn't prohibit production of hemp but made it unsus for hemp growers

1961 single convention on narcotic drugs

policy against narcotics, nixons war on drugs, abolished hemp cultivation

corp social responsibility

management concept where companies integrate social and enviro concerns, as well as do their bsns duties, "trip btm line approach"

CSR benefits

good brand recognition/reputation, inc profits/sales/loyal customers, attract/retain staff, org growth etc

classical econ theory

aim to exclusively max shareholder profit

creating shared val (csv)

move past csr and gain competitive advantage by considering social and enviro aspects, embed sus and csr into brand

primary activities in val chain

inbound logistics, operations, outbound logistics, marketing and sales service

secondary activities of val chain

procurement, human resource management, tech development, infrastructure

stakeholder engagement

involvment of stakeholders, companies are being more open

Co-creation of value

business strategy focused on customer experience, relationship btwn customer and company

most important aspects of bsns behavior

treatment of workers 41%, community 21%, customers 15%, shareholders 15%, enviro 9%

greenwashing

providing misleading/fake info about enviro impact of company, coined by Jay Westerveld 1986, ex. volkswagen

4 marketing levers

product, price, place, promotion

green marketing

company declare themselves social responsible for life cycle of products

5 i's for green marketing

intuitive, innovative, integral, informed, inviting

enviro justice movement (us 1980s)

social movement to address unfair expose of poor and marginal communities to harms assoc w/ resource extraction, toxic waste, and land uses

key event in enviro justice movement: warren county NC 1982

wanted to build landfill in mainly black neighborhood, protests failed, but brought attention to intrinsic racism in landfill locations

pelican report film

brings attention to damage done to Hinkley California by activity of pascific gas and electric company plant

1986 emergency planning and community right-to-know-act

right of citizens to know risks assoc with production activities, companies need to publicize chemicals stored/released

enviro justice related events 90s-now

1992-office of enviro justice established in epa
1994 - clinton drew connection btwn enviro and discrimination
now - biden-harris admin put $16mil