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Randomizing
Protects us from the influence of all the features of our population by making sure that the sample properly looks like the population
Simulation
mimics reality by using random numbers to represent the outcomes of real events
Response Variable
A trial's outcome
Census
Taking a sample of the entire population
Trial
Each time we obtain a simulated answer to our question
Population Parameter
A parameter (summary) of a population
Sample Statistic
A summary of a sample
Representative Sample
A sample that reflects the corresponding parameter accurately
Simple Random Sample
A sample where each combination of people has an equal chance of being selected
Sampling Frame
The list if individuals from which the sample is drawn from
Sampling Variability
The sample-to-sample differences from the use of randomness
Cluster Sampling
-Split into representative clusters and then taking a census of one whole cluster
-selected for reasons of efficiency, practicality, or cost
-Example: sampling neighborhoods and selecting one whole block
Multistage Sampling
-Sampling schemes that combine several methods
-Most multistage use some sort of stratification and cluster sampling
Systematic Sampling
-Selecting individuals systematically but still randomly
-Example: selecting the 10th person in line at a waterpark and then asking every 5th person after that
Voluntary Response Sample
A large group of people are invited to respond, and those who respond are counted
Stratified Random Sampling
-The population is grouped into similar homogeneous groups and then simple random sampling is used
-Benefit is reduced sampling variability
-Example: splitting men and women into two groups to test the effect of shampoo on hair volume
Convenience sampling
-Sampling the individuals who are convenient or us to sample
Observational Study
-Researchers do not assign treatments but rather they observe them
-treatments not imposed
-Example: Observing sleeping patterns of male/female cats
-CAN NOT draw cause+effect because randomization is not present
Retrospective Study
The subjects are selected and their conditions are determined.
-Gathering data on something that has already happened
Prospective Study
Subjects are followed to observe future outcomes. No treatment are deliberately applied.
-Subjects identified and then observe results
-Example: observing success of high school students in college
Experiment
-An experiment manipulates factor levels to create treatments, randomly assigns subjects to these treatments, and compares the responses
-Example: Tip % base on # of candies received
Factor
-A variable that is manipulated in the experiment
-Example: in an experiment comparing tip % for numbers of candies, the number of candies is the factor
Response
A variable whose value are compared across different treatments
Experimental Unit/Subjects
Individuals whom the experiment is performed on
Treatment
The different controlled processes applied to the experimental units
Experimental Principles
Control:
Randomization:
Replicate:
Blocking:
Statistically Significant
When an observed difference is too large for is to believe that it is likely to have occurred naturally
Control Group
A baseline treatment level that provides a basis for comparison
Blinding (Single/Double)
not knowing what treatment level is being applied to you
Placebo
-a treatment known to have no effect
-The Placebo effect is the tendency of humans to show a response when a placebo is administered
Blocking
-Gathering similar experimental unit groups together in order to rid of variability due to comparing different test subjects
-Example: Blocking men and women to see how they react to a certain medicine
Matching
Matching subjects of like qualities to reduce variability
-Example: picking teams in a pickup basketball game by putting the two best players on opposing teams
Confounding
When levels of a factors cannot be associated because they are too many variables unaccounted for
Lurking Variable
Underlying variable to addressed
Pilot
A trial run of a survey to a smaller group that you plan to eventually give to a larger group
Population
the entire group of individuals we hope to learn about
Sample
A representative subset of a population examined in hope of learning about the population
Sample Survey
A study that asks questions of a sample drawn from some population in hope of learning something about the entire population
Undercoverage Bias
Some portions of the population are not sampled at all or are given a smaller representation than deserving
-Example: Telephone surveys on weekdays exclude those working
Response Bias
-Refers to anything in the survey design that influences the responses
-Example: Questions worded in a biased manner
Nonresponse Bias
-Bias introduced when a large number of those sampled fail to respond
-Example: Telephone polls conducting during work days when many people can't pick up
Sample Size
The number of individuals in the sample
Voluntary Response Bias
Biased towards those with strong opinions and is not representative of the population as a whole