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Executive Summary
A concise overview of the business purpose and opportunity.
Aims and Objectives
Specific, measurable, achievable, realistic, and time-related targets to measure success.
Market Research
Investigation into the target market, competitors, and overall market.
Financial Forecasts
Predictions on costs, revenue, profit, and cash flow.
Sources of Finance
Plan for financing the business and repayment of borrowings.
Premises and Equipment
Location rationale, financing, and necessary equipment.
Personnel
Organizational chart detailing responsibilities, skills, and qualifications of staff.
Buying and Production
Information on product production and supplier details.
Risk and Planning
Detailed planning reduces risks associated with unforeseen problems and poor decision-making, increasing the likelihood of success.
Note 
Flashcard (104)