Theme 2:The business plan

Executive Summary

A concise overview of the business purpose and opportunity.

Aims and Objectives

Specific, measurable, achievable, realistic, and time-related targets to measure success.

Market Research

Investigation into the target market, competitors, and overall market.

Financial Forecasts

Predictions on costs, revenue, profit, and cash flow.

Sources of Finance

Plan for financing the business and repayment of borrowings.

Premises and Equipment

Location rationale, financing, and necessary equipment.

Personnel

Organizational chart detailing responsibilities, skills, and qualifications of staff.

Buying and Production

Information on product production and supplier details.

Risk and Planning

Detailed planning reduces risks associated with unforeseen problems and poor decision-making, increasing the likelihood of success.