Creativity and Problem Solving Flashcards

Flashcards for creativity and problem-solving lecture review.

Creativity

A way of thinking used in marketing campaigns, product design, and advertising.

Routine thinking

Thinking like everyone else.

Critical thinking

Thinking that allows you to analyze and follow a rational process to solve problems.

Metacognition

Thinking about thinking.

Rebus (Lateral Thinking)

A puzzle in which words, names, and expressions are represented (e.g., crossroads, uptown).

Two-dimensional exercises

Sudokus, riddles, word puzzles, and word searches.

Problem

Issue with a defined solution.

Dilemma

Issue with no satisfactory solution.

Force Field Analysis

Looking at forces for and against a decision; weighing pros and cons.

SCAMPER

Technique to spark creativity and overcome challenges: Substitute, Combine, Adapt, Modify, Put to other uses, Eliminate, Reverse.

Delphi Technique

A group of people come up with solutions independently, often inputting via email, to prevent groupthink.

Indigenous Approach

Looks at local knowledge, cultures, and traditions to approach situations and solve problems.

Howard Gardner’s Multiple Intelligences

Intelligence is a dynamic process of multiple abilities; identifying giftedness leads to effective learning.

Creativity in a Business Context

Seeing the same thing as others but thinking differently, breaking down and rebuilding concepts, organizing thoughts, gaining insight, rejecting the obvious, differentiating the business.

Richard Branson's View on Business

Business must make the future happen, not operate as in the past.

Four Pillars to Creativity

Fluency, flexibility, originality, and elaboration.

Fluency

Different ideas.

Flexibility

Look at concepts from different points of view.

Originality

Develop unique ideas.

Elaborate

Adding detail and depth to solutions.

Substitute

What materials can be substituted? Which supplier can be substituted?

Combine

What would happen if features are combined? Can it be combined with other products?

Adapt

How can the product/service be adapted to satisfy needs? How can the product/service be adapted to be more reliable?

Modify

What can be modified to make it better? Color? Shape?

Put to another use

Can the wastage be recycled? Can the product be used elsewhere?

Eliminate / Elaborate

What features should be added/taken away? How will this affect the target market?

Reverse

What would happen if reversed the order of service delivery? Can the sequence of production be rearranged?

Force Field Analysis

Helps to weigh up pros and cons; looks factors that support and hamper change.

Force Field analysis Steps

Define problem, Define change objective, Identify driving forces, Identify restraining forces, Develop a change strategy

Obstacles to Creative Thinking

Fear, lack of sleep/stress, overrating logic, resistance to change, lack of time, self-doubt.

Indigenous Thinking

Local knowledge unique to a culture/society that helps create a competitive advantage.

Problem Solving in Teamwork are formal structures for

Project management and Conflict management