AP Psychology - Unit 5A - Memory, Problem Solving, & Decision Making

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1

Hermann Ebbinghaus

Pioneering memory researcher known for his study using nonsense syllables

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2

Richard Atkinson & Richard Shiffrin

created the 3 stage processing model, explaining how memories are formed

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3

George A. Miller

magical #7, says we can hold, on average, 7 items (+/- 2) in out short term

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Elizabeth Loftus

guru of false memories; studied memory reconstruction and the misinformation effect

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Memory

the persistence of learning over time through the encoding, storage, and retrieval of information

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Recall

a measure of memory in which the person must retrieve information learned earlier

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Recognition

a measure of memory in which the person identifies items previously learned

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Relearning

a measure of memory that assesses the amount of time saved when learning material again

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Encoding

the process of getting information into the memory system

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Storage

the process of retaining encoded information over time

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Retrieval

the process of getting information out of memory storage

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12

Parallel processing

our brains process many things simultaneously

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13

Sensory memory

the immediate, very brief recording of sensory information in the memory system

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Short-term memory

activated memory that holds a few items briefly, such as digits of a phone number while calling, before the information is stored or forgotten

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Long-term memory

the relatively permanent and limitless storehouse of the memory system. Includes knowledge, skills, and experiences

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Working memory

a newer understanding of short-term memory that adds conscious, active processing of incoming auditory and visual information, and of information retrieved from long-term memory

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Explicit memory

retention of facts and experiences that one can consciously know and "declare"

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Effortful processing

encoding that requires attention and conscious effort

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Automatic processing

unconscious encoding of incidental information, such as space, time, and frequency, and of well-learned information

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Implicit memory

retention of learned skills or classically conditioned associations independent of conscious recollection

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Iconic memory

a momentary sensory memory of visual stimuli

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Echoic memory

a momentary sensory memory of auditory stimuli

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Chunking

organizing items into familiar, manageable units; often occurs automatically

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Mnemonics

memory aids, especially those techniques that use vivid imagery and organizational devices

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Spacing effect

the tendency for distributed study or practice to yield better long-term retention than is achieved through massed study or practice

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Shallow processing

encoding on a basic level, based on the structure or appearance of words

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Deep processing

encoding semantically, based on the meaning of the words

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Semantic memory

explicit memory of facts and general knowledge; one of our two conscious memory systems

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Episodic memory

explicit memory of personally experienced events; one of our two conscious memory systems

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Hippocampus

A neural center located in the limbic system that helps process explicit memories for storage.

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Memory consolidation

the neural storage of a long-term memory

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Flashbulb memory

a clear, sustained memory of an emotionally significant moment or event

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Long-term potentiation (LTP)

an increase in a cell's firing potential after brief, rapid stimulation; a neural basis for learning and memory

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Priming

the activation, often unconsciously, of certain associations, thus predisposing one's perception, memory, or response

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Encoding specificity principle

the idea that cues and contexts specific to a particular memory will be most effective in helping us recall it

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Mood-congruent memory

the tendency to recall experiences that are consistent with one's current good or bad mood

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Serial position effect

our tendency to recall best the last and first items in a list

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Anterograde amnesia

an inability to form new memories

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Retrograde amnesia

an inability to retrieve information from one's past

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Proactive interference

the forward-acting disruptive effect of prior learning on the recall of new information

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Retroactive interference

the backward-acting disruptive effect of new learning on the recall of old information

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Reconsolidation

a process in which previously stored memories, when retrieved, are potentially altered before being stored again

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Misinformation effect

occurs when misleading information has distorted one's memory of an event

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Source amnesia

faulty memory for how, when, or where information was learned or imagined

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45

Eric Kandel

studied the neural basis for memory and learning using sea slugs

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46

Deja vu

that eerie sense that "I've experienced this before." Cues from the current situation may subconsciously trigger retrieval of an earlier experience.

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47

Wolfgang Kohler

studied insight learning in animals

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Amos Tversky & Daniel Kahneman

studied representativeness and availability heuristics

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testing effect

enhanced memory after retrieving, rather than simply rereading information

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repression

in psychoanalytic theory, the basic defense mechanism that banishes from consciousness anxiety-arousing thoughts, feelings, and memories

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Cognition

All the mental activities associated with thinking, knowing, remembering, and communicating

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Concept

A mental grouping of similar objects, events, ideas, or people

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Prototype

A mental image or best example of a category; matching new items to prototypes provides a quick and easy method for sorting items into categories

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Creativity

The ability to produce new and valuable ideas

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Convergent thinking

Narrowing the available problem solutions to determine the single best solution

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Divergent thinking

Expanding the number of possible problem solutions' creative thinking that diverges in different situations

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Algorithm

A methodical, logical rule or procedure that guarantees solving a particular problem

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Heuristic

A simple thinking strategy that often allows us to make judgements and solve problems efficiently

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Insight

A sudden realization of a problem's solution; contrasts with strategy-based solutions

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Confirmation bias

A tendency to search for information that supports our preconceptions and to ignore or distort contradictory evidence

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Fixation

In cognition, the inability to see a problem from a new perspective; an obstacle to problem solving

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Mental set

A tendency to approach a problem in one particular way, often a way that has been successful in the past

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Intuition

An effortless, immediate, automatic feeling or thought, as contrasted with explicit, conscious reasoning

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Representativeness heuristic

Estimating the likelihood of events in terms of how well they seem to represent, or match, particular prototypes; may lead us to ignore other relevant information

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Availability heuristic

Estimating the likelihood of events based on their availability in memory; if instances come readily to mind (perhaps because of their vividness), we presume such events are common

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Overconfidence

The tendency to be more confident than correct - to overestimate the accuracy of our beliefs and judgments

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Belief perseverance

Clinging to one's initial conceptions after basis on which they were formed has been discredited

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Framing

The way an issue is posed; how an issue is worded can significantly affect decisions and judgments

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69

Amos Tversky and Daniel Kahneman

psychologists who researched heuristics and their effects on decision making

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70

Eric Kandel

Studied the neural basis for memory & learning using sea slugs

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71

Wolfgang Kohler

Researcher who studied insight learning in chimps

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