chapter 13

agenda setting

the process of forming the list of issues to be addressed by government

equal time rule

the rule that requires broadcast stations to sell air time equally to all candidates in a political campaign if they choose to sell it to any

framing

the process by which a news organization defines a political issue and consequently affects opinion about the issue

muckracking

a form of journalism, in vogue in the early twentieth century, deucted to exposing misconduct by government, business, and individual politicians

narrowcasting

targeting media programming at specific populations within society

press briefing

a relatively restricted session between a press secretary or aide and the press

press release

a document offfering an offical comment or position

prior restraint

constitutional doctrine that prevents the government from prohibiting speech or publication before the fact; genuinely held to be in violation of the first amendment

right of rebuttal

the rule that requires broadcast stations to give individuals the right to have the opportunity to respond to personal attacks made on a radio or TV broadcasty

yellow journalism

a form of newspaper publishing in vogue in the late nineteenth century that featuyred pictures, comics, color, and sensationalized news coverage