Music Industry

0.0(0)
learnLearn
examPractice Test
spaced repetitionSpaced Repetition
heart puzzleMatch
flashcardsFlashcards
Card Sorting

1/27

flashcard set

Earn XP

Description and Tags

Study Analytics
Name
Mastery
Learn
Test
Matching
Spaced

No study sessions yet.

28 Terms

1
New cards

BE: Insta followers

100 Million

2
New cards

BE: X Followers

6.4 million

3
New cards

BE: Monthly Spotify Listeners

67.4 Million

4
New cards

What movies was Billie Eillish featured in ?

Barbie

No Time To Die

5
New cards

Paragraph 1 : Billie Eillish

Lots of Synergy and Cross media convergence

Barbie, No time to die, a book, a fragrance, a documentary - all these merchandise items are priced very highly

Curran and Seaton - Maximising profit to maintain market share - important so the institutions have lots of power over the market, allowing them to charge even higher prices

6
New cards

Paragraph 2 - Billie Eillish

Lack of creativity and genuineness

Manufactured in a repeating cycle which is designed for success and profit - results in lack of actual skill

David Hesmondhalgh - Cultural industries theory, mainstream music is dull, in creative, doesn’t take risks, just repeats same formula process to maximise profits and maintain power

7
New cards

100ml Billie Eillish fragrance cost

ÂŁ52.00

8
New cards

China Bears : Facebook followers

3400

9
New cards

China bears : monthly Spotify listeners

1600

10
New cards

China bears insta followers

3600

11
New cards

China bears YouTube subscribers

500

12
New cards

What market does China bears target ?

Niche

13
New cards

China bears lack of funding causes a lack of…

Marketing, synergy, and technological convergence

14
New cards

China bears has no…

Merchandise

15
New cards

China bears paragraph 1

They are more genuine and aren’t manufactured

More loyal fan base - fans feel closer and more connected to the group

Henry Jenkins

16
New cards

China bears paragraph 2

More about enjoyment than maximising profit

More creativity and true talent

Not just factory produced → audiences may be more inclined to listen

Blumler and Kats uses and gratifications

17
New cards

Model Introduction

The music industry is dominated by three big companies, Sony, Warner, and Universal. These conglomerates dominate the market and effectively form an oligopoly. They hold the largest market share of the marketplace at 68% compared to the independent sector of the marketplace which only accounts for 27.1%. The big 3 use both vertical integration and horizontal integration to maintain control over this valuable market. To determine how these companies and the independent sector use - INSERT QUESTION- , I will be using the mainstream artist Billie Eillish, and the independent artist Chine Bears.

18
New cards

The big 3 market share

68%

19
New cards

Independent sector market share

27.1%

20
New cards

Henry Jenkins - Fandom and participatory culture theory

Believes that fans are really important for an artists success

Fans are loyal, will attend concerts, partake in textual poaching, and purchase merchandise. All of these activities allow the artist to continue creating music. In the case of China bears…

21
New cards

Blumler and Katz - uses and gratifications theory

Audiences use media products to gratify their needs. Some of these needs include entertainment, information, diversion, escapism, and personal identification. China bears gratifies consumers needs by creating something genuine… etc

22
New cards

Curran and Seaton - power and media industries theory

Media industries are dominated by a small number of giant conglomerates - Sony, Warner, and universal

Media industries and companies are all about profit and market share

23
New cards

David Hesmondhalgh - Cultural industries theory

Believes that companies need to minimise risk and maximise audiences to be successful

He believes that media industries are dull, boring, and uncreative: don’t take risks, all the same,

24
New cards

Billie Eillish First Hit + Number of views on YouTube

Bad Guy - Over 1 billion views on YouTube

25
New cards

What is Billie eillish characterised by ?

The colour green. Specifically green hair. This is used so fans can copy her colour and also die their hair green to create a closer and more loyal fandom

26
New cards

China bears most popular song stats

Sunday

Released in 2019

280 thousand plays on Spotify

27
New cards

Name all theorists

Henry Jenkins fandom theory

Bulmer and Katz uses and gratifications theory

David Hesmondhalgh cultural industries theory

Curran and Seatons power and media industries theory

28
New cards

Conclusion

INSERT QUESTION TOPIC is vitally important for both mainstream and independent artists but it is used in different ways for different purposes

  • independent is not interested in dominating market - more about fun and loyal fans

  • Mainstream is more manufactured in never ending cycle for profits and market share