Types of Communication Models (copy)

Aristotles communication model

Considered as the first model of communication and is a widely accepted model

Communication

It is a process by which information is transmitted and understood between two or more people

Rhetoric

In order to attain the effect or achieve the purpose of communication, people should be able to master the art of ______________

Aristotles communication model

This model focuses on the speaker and its speech

Aristotles communication model

This model is used to develop public speaking and to create a propaganda

Speaker, speech, audience, effect

These are the 4 components of Aristotles communication model

Logos, ethos, pathos

These are the 3 rhetorical appeals

Persuasive

Aristotle and the rhetorical appeals focuses on the ______________ perspective

Logos

Refers to logical appeal

Logos

Appealing to one logical side often backed up by facts, statistics, charts, and graphs

Ethos

Refers to credibility appeal

Ethos

Establishes that the persuader is trustworthy, by showing where one’s information came from or by using an expert or testimonial

Pathos

Refers to emotional appeal

Pathos

Refers to creating an emotional response/personal connection with the audience

Lasswell’s communication model

He believes that a convenient way to describe an act of communication is to answer the questions: who, says what, in which channel, to whom, with what effect

Lasswell’s communication model

This models intention is for MASS COMMUNICATION

Communication, medium, receiver, result

Who: _________

Says what: Message

In which channel: ___________

To whom: ______________

With what effect: _______________

Control analysis, content analysis, media analysis, effect analysis

Who: _____________

Says what: _______________

In which channel: _________________

To whom: Audience analysis

With what effect: ______________

Lasswell’s communication model

This model uses the concept of effect

Lasswell’s and Aristotle’s communication models

Both of these models have no concept of feedback

Osgood-Schramm’s communication model

This model highlights that communication is reciprocal and equal, a two-way street

Osgood-Schramm’s communication model

This model highlights that the sender and the receiver can be the same person

Cyclical

Communication is a ___________ process, not a simultaneous process

Semantic barrier

• These are OBSTACLES in communication that DISTORT or misinterpret the meaning of the message

• These are misunderstandings between the sender and receiver

Encoder

Refers to the one who does the encoding or sends the message

Decoder

Refers to he/she that receives the message

Interpreter

Refers to the person trying to understand or interpret the message

Message

Refers to the information or content being communicated between the sender and receiver. These can be verbal or non-verbal.

Field of experience, message, encoder, decoder, interpreter, and feedback

These are the components of Osgood-Schramm’s model

Wood, Adler, and Towne communication model

It is a model of communication that emphasizes INTERPERSONAL communication and focuses on the interactive nature of how people communicate

Wood, Adler, and Towne communication model

This model highlights how people build relationships, negotiate meaning, and manage communication challenges in their interactions

Communicator, message, feedback, noise, channel, and context

These are the components of Wood, Adler, and Towne’s communication model

Channel

The MEDIUM through which the message is transmitted, such as face-to-face conversation, phone calls, written text, etc.

Wood, Adler, and Towne communication model

This model highlights the importance of CONTEXT (Situational, sociocultural, physical, interpersonal, organizational)

Barlund’s transactional communication model

The model states that giving and receiving messages is reciprocal. Both communicators are responsible of the effect and effectiveness of the communication. They need to build a SHARED MEANING of the message

Barlund’s transactional communication model

In this model, verbal and non verbal behavioral cues are introduced

Encoder/Decoder, noise/jagged lines, private cues, public cues, behavioral cues, arrows

These are the components of Barlund’s transactional communication model

Interpersonal and intrapersonal

According to Barlund there are two (2) types of communication which are?

Intrapersonal

Refers to encoding and decoding messages within ONES SELF

Interpersonal

Refers to encoding and decoding messages with ONE ANOTHER

Noise/Jagged Lines

A component in Barlund’s model that refers to the problem that arises in communication flow and disturbs the message flow

Private cues

A component in Barlund’s model that refers to (cue) the personal thoughts based on the background on the person (intrapersonal)

Public cues

A component in Barlund’s model that refers to (cue) that refers to the [physical] environment that affects communication

Filters

A component in Barlund’s model that refers to the REALITIES of people engaged in communication. Here the senders’ and receivers’ personal filters might differ according to cultures, traditions, content of the message, etc.

Arrows

A component in Barlund’s model that shows the message is intentional

Jagged Lines

A symbol in Barlund’s model that show that the availability of cues can be unlimited and are denoted as VVVV

Positive, negative, and neutral

These are the three (3) types of valence signs in Barlund’s model

Positive valence

This valence sign shows that the other person agrees/supports with your statements

Negative valence

This valence sign shows that the other person disagrees/anti with your statements

Neutral valence

This valence sign shows that the other person neither agrees or disagrees with your statements

Wood, Adler, and Towne communication model

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Aristotle’s communication model

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Lasswell’s communication model

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Osgood-Schramms communication model

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Barlund’s transactional communication model

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