DECA Marketing

Explain marketing and its importance in a global economy (CS)

Marketing is the process of planning, pricing, promoting, and distributing ideas, goods, and services to create exchanges that satisfy customers.

Marketing generating new and improved products and adds value (or utility) to existing products

Describe marketing functions and related activities (CS)

There are seven functions of marketing:

- Channel management

- Market Planning

- Marketing Information management

- Pricing

- Product/service management

- Promotions

- Selling

Can Mark Make Purple Pecan Pie Successfully?

Explain factors that influence customer/client/business buying behavior (SP)

Buying behavior is the process that customers use to decide what they will buy, where they will buy it, and who they will be it from.

The different levels of Maslow's hierarchy of needs shows different influences.

Discuss actions employees can take to achieve company's desired results (SP)

When dealing with customers:

- Attention

- Interest (why the product is good)

- Desire (why they can benefit)

- Action

- Sale

Demonstrate connections between company actions and results (SP)

Company actions that affect customers and completion are advertising, pricing, product mix, product safety, payment options, locations, etc

Company actions that affect employees are technology, managerial ethics, production, investments, etc.

These actions affect companies, customers, employees, the environment, governments, etc