Open Questions
-Participants can answer freely
-They produce qualitative data
-More subjective data
Closed questions
-Fixed options
-Quantitative data
-More objective data
Self report
A research method where you gather information by questioning people eg. interview, questionnaire
Questionnaire
A type of self-report which asks participants to answer questions in written form or online. They are standardised.
Pro: Quick and easy to obtain, cheap, large sample size —> more representative and generalised, are less likely to give socially desirable answers as it is anonymous, more reliable, no interviewer bias
Con: Less Valid, aren’t able to analyse facial expressions and behaviours, not everyone will do it
Interview
A type of Self Report that asks participants for information about themselves face-to-face
Pro: more in-depth, more valid, can analyse non-verbal communication, can ask follow-up questions
Con: interviewer bias, impractical, smaller sample size, more costly, participants are more likely to give socially desirable answers
Structured interviews
-Follow a fixed set of questions in a generalised order. Interviewers can’t ask more questions.
they are reliable/ objective; so any interviewer bias is limited/ so the researchers would not have influenced what the participants said questions are fixed so it is more consistent between participants;
Unstructured interviews
Interviews follow some set questions; the interviewer can add some questions in response to the participant’s responses
they are reliable/ objective; so any interviewer bias is limited/ so the researchers would not have influenced what the participants said questions are fixed so it is more consistent between participants;
Semi-structured interviews
Interviews are much more flexible; the interviewer can add questions in response to the participant’s responses;
they are reliable objective; so any interviewer bias limited questions are fixed so it is more consistent between participants; they are reliable/ objective;