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Who is the theorist of Communication Accommodation Theory
Howard Giles
What is social distance
How similar or different we are from another person
How does social distance affect accommodation
It makes us become more similar or dissimilar to someone else
Know the difference in convergence and divergence
Convergence is adapting your communication behavior to become more similar. Divergence is accentuating the differences between you and another person
Why do we converge or diverge
To gain social approval and to emphasize our distinctiveness
What are the 5 different motivations to converge or diverge
Desire for approval, intergroup contact, initial orientation, distressing history of interaction, stereotypes
What is a critique of the Communication Accommodation theory
The scope of the theory is too big
What is Hofstedeās dimensions of culture
A framework used to understand the differences in culture across countries