unit 93: metaphor:seeing the light

(city like)jungle

comparing a busy city environment to a dense, wild jungle—full of noise, activity

to light up our life

to make our life happier, more joyful

to be on the ball

be verz aware of things and ready to act(like a good footballer)

to keep sb/sth on a tight rein

to have a control over sb/sth(like a rider over horse)

heart (of the city)

centre

mouth

where a river joins a sea

head

person in charge of an organisation

to have an eye for (a bargain)

to be good at finding( a bargain)

to keep a (close) eye on sth/sb

to watch them carefully

(sth) to be in safe hands

being taken care of by someone reliable and trustworthy.

(sth) to go hand in hand with (responsibilities)

they exist together and are interconnected

(to use) a rules of thumb

general guideline or practical method based on experience rather than a strict or exact rule.

bright

clever person

dim

less intelligent person

to see the light

to understand sth

to cast light on sth

making it easier to understand

to blow hot and cold

to be enthusiastic at one time and not at another

to be hotheaded

to react quickly on the basis of their feelings without thinking first

to be cold-headed

stay calm, clear-thinking, and not let emotions affect your decisions

people flooding/trickling (out of a hall)

large crowd is leaving quickly and all at once

(constant) stream (of traffic)

continuous flow of vehicles or people moving along a road

spend/waste/use profitably

to use your time

• Spend = neutral

• Waste = negative

• Use profitably = positive

to invest time

spend your time on an activity

(sth)to pay dividends

bring your advantages

strategies/tactics/campaigns

connected parts of a marketing plan

• Strategy = overall plan to reach a goal

• Tactics = the specific actions taken to carry out

• Campaign = A time-bound execution of tactics to support the strategy

to launch an advertising campaign

to start promoting a product or service to the public using ads.

marketing strategy

business’s plan