Data Analytics Quiz 1

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21 Terms

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Analytics

The extraction of useful business patterns or mathematical decision models from a preprocessed data set.

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Data Analytics

The utilization of data to provide timely

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Big Data Analytics

Enables new avenues of investigation with potentially richer results and deeper insights by integrating structured and unstructured data with real-time feeds and queries.

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Data Stores

Repositories and tools used to manage large volumes of enterprise information

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Data Devices

Sources such as smartphones

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Data Collectors

Entities (e.g.

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Data Aggregators

Organizations that compile and transform data from multiple sources into usable products for analysis or sale.

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Data Users and Buyers

Groups (e.g.

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Volume (4Vs of Data)

The challenge of storing and processing the enormous quantity of data collected.

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Variety (4Vs of Data)

The diversity of data types and structures that analytics tools must process.

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Velocity (4Vs of Data)

The increasing speed at which data is generated

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Veracity (4Vs of Data)

The reliability and accuracy of data

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Target Marketing

Using data mining to segment markets and customize promotional campaigns.

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Credit Risk Management

Applying data models to predict a borrower’s ability to repay debt based on demographic and personal data.

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Fraud Detection

Using data models to flag anomalous transactions and prevent fraudulent activity.

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Healthcare Analytics

Predicting patient health risks using demographic

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Sentiment Analysis

Analyzing social media or textual data to gauge public opinion on a topic.

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Recommender Systems

Systems that suggest products/services based on consumer behavior data.

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Spam Filtering

Using data mining to identify and block malicious messages.

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Educational Analytics

Predicting student behavior and improving teaching strategies using data.

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Criminal Investigation

Applying data mining to detect crimes and analyze criminal relationships.