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Quiz 1 Reviewer for DA
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Analytics
The extraction of useful business patterns or mathematical decision models from a preprocessed data set.
Data Analytics
The utilization of data to provide timely
Big Data Analytics
Enables new avenues of investigation with potentially richer results and deeper insights by integrating structured and unstructured data with real-time feeds and queries.
Data Stores
Repositories and tools used to manage large volumes of enterprise information
Data Devices
Sources such as smartphones
Data Collectors
Entities (e.g.
Data Aggregators
Organizations that compile and transform data from multiple sources into usable products for analysis or sale.
Data Users and Buyers
Groups (e.g.
Volume (4Vs of Data)
The challenge of storing and processing the enormous quantity of data collected.
Variety (4Vs of Data)
The diversity of data types and structures that analytics tools must process.
Velocity (4Vs of Data)
The increasing speed at which data is generated
Veracity (4Vs of Data)
The reliability and accuracy of data
Target Marketing
Using data mining to segment markets and customize promotional campaigns.
Credit Risk Management
Applying data models to predict a borrower’s ability to repay debt based on demographic and personal data.
Fraud Detection
Using data models to flag anomalous transactions and prevent fraudulent activity.
Healthcare Analytics
Predicting patient health risks using demographic
Sentiment Analysis
Analyzing social media or textual data to gauge public opinion on a topic.
Recommender Systems
Systems that suggest products/services based on consumer behavior data.
Spam Filtering
Using data mining to identify and block malicious messages.
Educational Analytics
Predicting student behavior and improving teaching strategies using data.
Criminal Investigation
Applying data mining to detect crimes and analyze criminal relationships.