Behaviorism IV

Reinforcement

Any consequence that strengthens or increases the likelihood of a behavior.

Reinforcer

The specific stimulus or event that acts as a reward.

Primary reinforcement

A reward that fulfills a basic biological need, such as food or water.

Continuous reinforcement

Providing reinforcement every time a behavior occurs.

Unconditioned stimulus (US)

A stimulus that automatically triggers a reflexive response without prior learning.

Punishment

is a process of decreasing the likelihood of a behavior by introducing an unpleasant stimulus (positive punishment) or removing a pleasant one (negative punishment)