Digital Systems Exam 2

Characteristics of spreadsheets include which two of the following?

marketing, sales, service

Which of the following is the term for CRM analytics that provides information about where data erosion occurs and how the erosion can be minimized?

Standardized Data Collection Processes

Descriptive data about a customer includes categories such as

lifestyle and career.

From the following list, select the tasks involved in sales prospecting that a CRM and an integrated prospecting tool can assist with

identifying potential customers (prospects)

designing effective marketing strategies to reach prospects

converting identified prospects into customers

Customized communication is best described as

matching the message to the individual customer.

How does using a CRM to track customer acquisition rates help organizations improve their future customer acquisition rates?

by revealing whether their marketing efforts are effective or require changes

Which CRM-compatible sales prospecting tool utilizes the profiles and connections on a social media platform to generate prospects?

LinkedIn Sales Navigator

The design of a CRM system that collects data on customer interaction should include which of the following elements?

customer interaction monitoring, information on individual customers, automation factors

How do businesses ultimately benefit from using a CRM to identify the highest revenue customers in a target market, before developing a marketing campaign?

They save time and money by targeting this precise segment of the market.

What is a key advanced technology behind CRM analytics?

online analytical processing

How is quantitative data about a customer most accurately characterized?

as a record of how a customer interacts with a business

Select all true statements about CRM analytics from the following. More than one answer may be correct.

CRM analytics provides insights into customer behavior that can be used to make informed business decisions, 

Data is gathered from point-of-sale, e-commerce technology, and customer interactions.

CRM analytics can be considered a form of online analytical processing

Why does Europe’s General Data Protection Regulation (GDPR) govern the transfer of data outside of the EU? More than one answer may be correct.

to ensure data protection wherever the data is processed

to prevent companies from circumventing the rule by processing or hosting data outside of the EU

From the following list, select all the ways in which CRM systems assist businesses in targeting a market segment.

They are used to identify a target market and provide insights into the profiles of these customers.

They help identify the common characteristics of target market members, including geographic location, demographic and psychographic backgrounds, and income level.

They provide analysis of customer characteristics, which is an important part of the target market identification process

Which of the following statements about sources of customer data are correct?

Customer surveys collect feedback from customers.

Data collection from social media platforms can be integrated within a CRM platform.

Analytics are used to uncover trends in the collected data.

Which of the following is considered an ethical use of third-party data? More than one answer may be correct.

to collect data from individuals for CRM purpose if it is clearly communicated to users and they have agreed

to sell the data to third parties who use it for market and demographic analysis if it is clearly communicated to users and they have agreed

What company-owned data and information do CRM marketers probably use to help them segment customers by their needs and wants? More than one answer may be correct.

the customers’ past purchases from the company

the customers’ actions on the company’s website

Which of the following is an example of how CRM market analytics improve the quality of customer data collection? More than one answer may be correct.

The data that is collected from various sources is determined to be high-quality data.

Providing insight into how users interact with the CRM system allows companies to implement better data collection strategies.

Why are social media sites, such as Facebook, TikTok, and LinkedIn, valuable sites for companies looking to purchase third-party data? More than one answer may be correct.

Social media users willingly share personal information on these sites that companies can use to specifically target advertisements and promotions.

Few social media users read the terms of service and understand how their data is being used.

Gartner IT Services company predicts that by 2021, customer relationship management systems will be the single largest revenue area of spending in

enterprise software.

Of the following statements, which one specifically applies to the CRM integration of platforms such as Facebook, YouTube, and TikTok?

Social media platforms provide targeted customer information.

What is the MOST direct way in which customer relationship management (CRM) systems can help businesses increase their sales?

by helping them identify and attract prospective customers

The Federal Communications Commission is the U.S. agency that has the authority to take legal action against organizations that fail to implement and maintain reasonable data security measures.

False

Of the following categories, which are identity data? More than one answer may be correct.

name and address, date of birth

Apple has a very high customer equity (CE) value. Apple has gained this high CE value due to

extreme customer loyalty

Gartner IT Services company predicts that by 2021, customer relationship management systems will be the single largest revenue area of spending in

enterprise software

A company has an excess of puffer jackets at the end of the season that it wants to sell quickly. In order to quickly sell this excess inventory, they send out emails to customers currently in their database. However, they want to determine what type of sale their customers find most motivating, so they send out three different emails with different discounts (BOGO free, 50% a purchase over $100, or free expedited shipping). The information gained during this campaign will be tracked, and customers who made purchases will receive similar email offers in the future. What type of CRM strategy is the company using?

demonstrating the value of CRM

From the following list, select all the sales prospecting tools that are most often integrated with CRM systems.

Zoominfo, Linkedln Sales Navigator, Clearbit Prospector

From the following list, select all the vital functions of customer relationship management (CRM) systems for businesses.

managing critical relationships, helping synchronize customer interactions, providing insights into customer satiscation metrics

A company is trying to determine why their CRM software is not generating better leads and asks you to analyze their process. Which of the following could be reasons why their CRM is not successfully generating leads? More than one answer may be correct.

The company only has a presence on Facebook—it has no social media presence on any other platform.

The CRM is not set up to track which emails potential customers are clicking on to get to their e-commerce site.

Analytics can provide insight into how customers and members of the organization interact with the customer relationship management software. This information can be used to design data collection strategies that encourage interaction and use.

True

A company is trying to determine why users are deleting or no longer engaging with their app on a regular basis. Which of the below is an example of how the company could use CRM to make this determination?

The company could use CRM to determine what part of the app users who deleted it were in right before the app was deleted.

To calculate an organization’s customer equity (CE) value we first determine

the future lifetime revenue the organization’s customers will generate.

List steps organizations who employ a CRM system can take to protect customer data. More than one answer may be correct.

server security, proper CRM administration, CRM software updates

Online analytical processing (OLAP) is the technology behind many business intelligence applications. Of the following, what three facts about OLAP and CRM are true?

CRM analytics are considered a form of online analytical processing (OLAP).

OLAP includes predictive what-if analysis, report generation, and forecasting.

CRM systems incorporate data mining through online analytical processing.

One noted disadvantage of cloud computing is the issue of overcollaboration between users

False

Which is the best explanation of how the World Wide Web (WWW) differs from the Internet?

The web is only one of many applications that runs on and is accessed through the Internet.

What is the difference between a cloud service and a web service?

A cloud service provides users with increased computing power and data management, whereas a web service provides the software tools needed for devices and systems to communicate with each other.

Digital currencies that only exist on computers and are transferred between peers without an intermediary such as a bank are called digicurrencies.

False

Describe the benefits of cloud computing. More than one answer may be correct.

flexibility, cost savings, collaboration

Created in 2015, ethereum is the second most valuable cryptocurrency after bitcoin. Its cryptocurrency is called an ether.

True

One of the technologies on which web services are based is XML. XML stands for Extensible Markup Language.

True

What are the major issues faced by organizations in terms of data and information that were addressed by cloud computing? More than one answer may be correct.

data management, storage, costs

The third generation of the World Wide Web, Web 3.0, will focus on utilizing artificial intelligence (AI) to provide features that make user participation online unnecessary.

False

A global positioning system is focused on the capture, analysis, use, and management of spatial location information. It integrates different types of data to create visualizations using maps and 3D scenes.

False

Collaboration software allows for the creation of a dedicated workspace where users can add data and workflows, thus enhancing the productivity of teams and organizations.

True

From the following list, select all the statements that correctly describe Transmission Control Protocol/Internet Protocol.

TCP/IP is a suite of communication protocols (standards/rules/guidelines) used to connect devices to the Internet.

TCP/IP can be used as a private network communications protocol for private networks including intranets and extranets.

TCP/IP covers how software applications communicate across networks and how data packets are assembled and reassembled once they reach their destination.

Describe the potential benefits of 5G networks to the Internet of Things (IoT). More than one answer may be correct.

5G connectivity has the potential to create truly connected cities.

5G networks may eventually allow for autonomous vehicles to safely interact with each other and their environment.

5G connectivity will greatly improve what businesses and individuals can do with connected devices.

Which of the following are important questions to ask before signing a service level agreement (SLA) with a cloud services security vendor? More than one answer may be selected.

Are you in compliance with local, state, and federal security standards and regulations?

Do you go through external security audits?

How is data from different corporations kept separate?

Created in 2008, bitcoin cash remains the most widely traded and respected cryptocurrency.

False

Which of the following describe cloud computing in today’s business environment? More than one answer may be correct.

A majority of global companies are using the cloud to backup and store data and information.

Due to the cost-effective nature of cloud storage, many small businesses use it to back up data.

Almost all organizations in the United States use the cloud.

A company just received a government contract to provide onboarding services targeted towards people who want to sign up for Medicare. They will be handling sensitive information, including the users’ Social Security numbers and home addresses and will host the login page where people will access their Medicare account online. Which of the following are considered major cloud service providers?

cloud services security

What is the correct term for the small computer within a smartphone that analyzes the sounds entering your phone through the analog/digital converter?

Digital Signal Processor (DSP)

How does VPN software ensure that people accessing a network are authorized to do so?

VPN software authenticates users.

Which of the following is a benefit of collaboration software for business teams and organizations? More than one answer may be correct.

• Better communication: team members can share content in real time, from any location.Better communication: team members can share content in real time, from any location.

• Better project management capabilities: leaders can easily share plans and schedules.Better project management capabilities: leaders can easily share plans and schedules.

• Streamlined workflow: team members can easily add and update activities and duties.

A computing model where services are provided over a network, primarily accessed via the Internet, is called cloud computing.

True

Which cryptocurrency shares features with a previous cryptocurrency but is technologically enhanced?

bitcoin cash

What is the main purpose of content delivery networks (CDNs)?

to minimize the distance between website users and website servers

At its core, blockchain stores transaction data in blocks and then links the blocks together to form a chain.

True

What are the advantages of software as a service (SaaS)? More than one answer may be correct.

• instant access, downloads, and usability

• frequent application updates offered

• relatively low upfront costs

Which of the following describe cloud computing in today’s business environment? More than one answer may be correct.

• A majority of global companies are using the cloud to backup and store data and information.

• Due to the costs-effective nature of cloud storage, many small businesses use it to back up data

• Almost all organizations in the United States use the cloud

What is the second step in the process of sending a message via the Internet?

Identify the correct domain name.

From the following list, select the statement that correctly defines that type of network.

• A PAN connects devices around an individual.

• The Internet connects LANs, WANs, and other Internet networks together.

Which of the following is an example of an organization combining data analytics with GIS information? More than one answer may be correct.

• A restaurant uses the location of users when they enter key word searches that lead to their online menu to determine where they should focus advertisements on their new delivery options.

• A clothing store texts a 25 percent off coupon to customers who have shopped in their store when they are within a two-mile radius of the store.
  

From the following list, select all the characteristics of Internet Protocol (IP) addresses.

• An IP address can be static or permanently assigned to a device.

• An IP address can be translated into a domain name using recognizable words.

• An IP address in the IPv4 format uses four-decimal notation, such as 182.124.7.9.

Which statement correctly defines the components of the World Wide Web (WWW)? More than one answer may be correct.

• HTTP is a protocol for the transmission of hypermedia documents (such as HTML) and was designed for communication between web browsers and web servers.

• A URL is the address of a document or other content/resources found on the web.

• HTML is a language commonly used format for publishing web documents and content.

Which of the following is true about geographic information systems (GIS)? More than one answer may be correct.

A GIS uses a global positioning system (GPS) powered by at least 24 satellites

Combined with GPS, GIS is used to guide the transport of goods to different locations.

Spatial data generated from GIS is used by organizations to make better decisions.

What are the major issues faced by organizations in terms of data and information that were addressed by cloud computing? More than one answer may be correct.

data management

storage

costs

What is the correct term for the small computer within a smartphone that analyzes the sounds entering your phone through the analog/digital converter?

Digital Signal Processor (DSP)

An instant computing infrastructure composed of processing, data storage, and a variety of other computing resources provided by a cloud vendor to assist in running an organization’s information systems is referred to as platform as a service.

False

The Internet of Things refers to all devices that are capable of being connected to the Internet.

True

Select which entities in a connected city may benefit from increased data generated by 5G networks. More than one answer may be correct.

• first responders

• city planners

• utility companies

One of the benefits of cloud computing is increased collaboration among corporate users.

True

The basic types of computer networks include which of the following? More than one answer may be correct.

• personal area network (PAN)

• local area network (LAN)

• wide area network (WAN)

What are the advantages of software as a service (SaaS)? More than one answer may be correct.

• instant access, downloads, and usability

• frequent application updates offered

• relatively low upfront costs

Describe key features of content delivery networks (CDN). More than one answer may be correct.

• CDNs are geographically distributed network server groups that work together to deliver web pages and other web content to users.

• CDNs provide more efficient delivery of Internet and Web content because the closer the CDN server is to the user geographically, the faster the content will be delivered.

• PoPs include various caching servers that assist in delivering content to website visitors within its operational proximity.

Amazon, Kamatera, Salesforce, and Google are all examples of

cloud service providers

In blockchain, transaction data is stored in blocks. Each block in the blockchain contains __, which helps create secure transactions. More than one answer may be selected.

blank

Digital fingerprint

unique identifier

Platform as a service is a cloud-based computing model where cloud service providers host the hardware and software needed for development on their own infrastructure, removing the need for developers to install this on their own devices.

True

The amount of time that passes between when a device is asked to perform and when it completes the task is known as

latency

What is the key reason to implement cloud computing into one’s personal and/or business data and information processing?

Cloud computing diminishes the need to store files and software on a local drive.

Which cryptocurrency offers a blockchain-based platform that can be used to develop decentralized applications?

ethereum

A server is a group of two or more devices/computers that are connected to allow them to exchange information and share resources.

False

To communicate, or send/receive information, on the Internet, both the sending and receiving devices must follow the TCP/IP system of rules for communicating with each other.

True

One benefit of cloud computing is flexibility.

True

Describe the benefits of cloud computing. More than one answer may be correct.

• flexibility

• cost savings

• collaboration

According to the National Institute of Standards and Technology (NIST), which of the following are recommendations of cloud computing? More than one answer may be correct.

on-demand self service

broad network access

resource pooling

Which of the following statements correctly defines a TCP/IP layer? More than one definition may be correct.

• The network access layer handles the physical parts of sending and receiving data.

• The Internet protocol layer controls the movement of packets throughout the network.

• The transport protocol divides data into packets and acknowledges these have been received

An educational startup has already written its proprietary “Homework Helper” code, using AI to help high school students with homework. While their data storage needs are currently small, they expect their needs to grow exponentially as they increase their user base. Which of the following could help them with this?

infrastructure as a service (IaaS)

What is the correct term for the small computer within a smartphone that analyzes the sounds entering your phone through the analog/digital converter?

Digital Signal Processor (DSP)

HubSpot reported that in a recent survey of sales professionals, 92% of the participants considered sales prospecting to be the most difficult stage in the sales process.

False

The concept of “share of customer” focuses on getting

the most business from the fewest customers.

What is one of the greatest risks of an organization storing customer data?

data breaches

From the following list, select all the customer characteristics that are commonly analyzed by a CRM and used to create an ideal customer profile.

where customers are located

what customers buy and how often

why customers make their purchase

For the process of monitoring customer procurement methods, which of the following types of customer data does a CRM system collect? More than one answer may be correct.

shopping methods

motivation

purchase frequency

A company is trying to determine why users are deleting or no longer engaging with their app on a regular basis. Which of the below is an example of how the company could use CRM to make this determination?

The company could use CRM to determine what part of the app users who deleted it were in right before the app was deleted.

Which of the following statements about sources of customer data are correct?

Customer surveys collect feedback from customers.

Data collection from social media platforms can be integrated within a CRM platform

Analytics are used to uncover trends in the collected data.

Share of wallet is also known as share of

customer

Describe how customer relationship management (CRM) systems help businesses develop relationships with customers. More than one answer may be correct.

CRM systems provide organizations a clear overview of their customers.

Information from CRM systems can be efficiently and intelligently used to make informed business decisions and to develop relationships with their customers.

Data collected by CRM systems includes customers’ likes and dislikes, what content they engage with, and what they post about competitors.

How do businesses ultimately benefit from using a CRM to identify the highest revenue customers in a target market, before developing a marketing campaign?

They save time and money by targeting this precise segment of the market.