residential estate agents

What determines the level of fees charged by a residential estate agency?

The number and level of support services provided to the client seller.

What is the most basic form of service offered by some estate agencies?

Introduction only — bringing the seller and buyer together but leaving viewings and negotiations to them.

Which type of agency typically offers introduction-only services?

Internet-based agencies.

What does a traditional estate agency typically provide?

Full support through the entire selling process, including viewings and negotiations.

In a full-service traditional agency, how is communication handled?

All contact between the seller and buyer is managed through the agency.

How specialised might an agency be in the property sector?

It could be highly specialised in residential sales or lettings, or more diverse with departments like auctions, commercial, financial services, or professional services.

Why is it important to know all the services your agency offers?

So you can promote, upsell, and cross-sell other services across departments.

What is upselling in a property agency context?

Offering a more comprehensive version of a service, e.g. upgrading a client from let only to full property management.

What is cross-selling in a property agency context?

Offering a different type of service from another department, e.g. recommending financial or commercial services to a residential client.

When is cross-selling and upselling especially important?

In larger, more diverse agencies with multiple departments.

How can offering additional, complementary services help an agency?

It can make it easier to sell the core service by adding value and appealing more to clients.