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context
the situation a design solution is intended for
stakeholder
a person, group or organisation with an interest in a product/system
primary user
the person or group that will use a product/system
human factors
the scientific discipline looking at the interactions between humans and elements of a product/system
social issues
the impact a product/system has on communities and the interactions of a society
moral issues
the issues with the way a product affects different demographics and the cultures involved
economic issues
the way attempting to lower costs affects the stakeholders and risks the investments
cultural issues
keeping many experiences in mind and the different ways a product/system may be perceived
gobalisation
businesses and organizations developing globally and gaining international influence
sustainable economic growth
development that aims to satisfy the needs of humans while sustaining natural resources and the environment for future generations
usability
how easy a product is to use, how clear and obvious the functions are
inclusive design
designing mainstream products for the widest possible audience without the need for special adaptations
ergonomics
the study of how we use and interact with a product or system
anthropometrics
the study of the sizes of the human body
aesthetics
factors concerned with the appreciation of beauty
aesthetically pleasing
beautiful to the senses
proportion
the relative size and scale of the various elements in a design
symmetry
when elements are arranged in the same way, on both sides of an axis or when rotated around a point
asymmetry
the absence of symmetry of any kind
golden ratio
a common mathematical ratio found in nature that can be used to create please, natural looking compositions in design. Also known as the golden mean, golden section, or by the greek letter Phi
questions asked for the context
who, what, when, where, why, how
3 brands with international influence
amazon, coca cola, costco
amazon influence
biggest employers in tech, reformed shopping, factor in ‘retail apocolypse‘
coca cola influence
developed ‘new‘ santa clause
costco
wages 2-3 times higher than other retailers, stores across 4 continents
landline telephones
smartphones
typewriters
laptop computers
VHS tapes
videos
3 important percentiles
5th, 50th, 95th
5th percentile
smallest 5%
50th percentile
the average
95th percentile
largest 5%
colour harmony
colours that sit next to each other
complementary colours
colours that are opposite to each other