MIL - LESSON 7 (MOTION INFORMATION AND MEDIA)

(MOTION INFORMATION AND MEDIA)

MOTION INFORMATION AND MEDIA

A form of media that has the appearance of moving text and graphics on a display. it’s purpose is to communicate information in multiple ways

GENERAL CHARACTERISTICS OF MOTION MEDIA

• It communicates message to large, heterogeneous, and anonymous audiences;

• It communicates the same message to mass audiences simultaneously, sometimes in public, other times in private;

• It embodies messages that are usually impersonal and transitory;

• It is multi-sensory such that the audience’s sight and hearing are stimulated in concert. Such a combination of sensory stimuli forms a complex synergism that can significantly enhance communication. This powerful double-barreled combination of dual-sense stimulation contributes in large measure to the compelling influence of motion media;

• It is a formal, authoritative channel of communication. Accordingly, its power in informing and entertaining lies in the communicator’s ability to control visual and aural stimuli;

• It is instrumental in behavior and attitude modification – that is, attitude formation, change, conservation, and canalization (directing a performed attitude to a new direction);

• It confers status upon issues, persons, organizations, or social movements.

DIFFERENT FORMATS OF “MOTION MEDIA"

• Film

• Animation

• Short Film

• Documentary Film

FILM

also called a movie picture is a series of still or moving images.

ANIMATION

a scene from the animated film.

SHORT FILM

 a trailer of a short film, ninety seconds about a surveillance expert taking on an assignment that might be his downfall.

DOCUMENTARY FILM

telling where commercialized and fast food comes from.

ADVANTAGES AND LIMITATION OF ”MOTION MEDIA”

• Motion

• Processes

• Safe Observation

• Skill Learning

• Dramatization

• Affective Learning

• Problem Solving

• Cultural Understanding

• Establishing Commonality

MOTION

better mastery of procedure, as opposed to stagnant images

PROCESSES

 operations where sequential movement is needed can be shown

SAFE OBSERVATION

observing phenomena that might be dangerous to view directly.

SKILL LEARNING

videos can be viewed over and over so repeated observation of skills is possible.

DRAMATIZATION

 recreations of history and personalities; observing and analyzing human relations problem.

AFFECTIVE LEARNING

Films for shaping personal and social attitudes; documentaries and propaganda films to affect attitudes.

PROBLEM SOLVING

Open ended dramatizations can leave viewers to solve problems themselves. 

CULTURAL UNDERSTANDING

Appreciation for other cultures by seeing video depiction of them.

ESTABLISHING COMMONALITY

People with different backgrounds can discuss topics after watching a video.

LIMITATION OF MOTION MEDIA

• Fixed pace

• Phenomena

• Misinterpretation

• Cost

FIXED PACE

 cannot be interrupted still  

PHENOMENA

Motion media is sometimes unsuitable to  other topics such as those involving a map a wiring diagram etc

MISINTERPRETATION

In documentaries and dramatizations especially intended messages are quite deep and complex because of that young viewers who lack maturity tend to misinterpret the message.

COST

 Equipment and materials for motion media are expensive (e.g. DVD player TV etc.)

DESIGN PRINCIPLE AND ELEMENTS

• Capture and keep the audiences attention by being interesting

• must be interesting enough to watch multiple times as commercials can be played repeatedly throughout the program

• must be able to tell a compelling story

• keep the messages family conscious