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Noun
Words that names a person, place or thing
Adjective
Words that are used to describe nouns
Verb
Words that express an action or a state of being
Adverb
Words that modify, qualify or give us more information about verbs or adjectives
Prepositions
Words that describe the relationship between a noun and a pronoun or another noun. Often indicating the physical location (position) of a thing
Conjunctions
Words used to join together words, phrases, clauses or sentences
Determiners
Words that describe the number, owner or familiarity of the noun
Interjections
Words that are used to express delight, surprise or other emotions. Express a strong emotion or a reaction. They stand alone and can be inserted into sentences, usually separated by a comma or an exclamation point
Pronouns
Words that are used in place of nouns
Etymology
The study of the origin of words and how their meanings have changed in history
Word
One or more sounds or letters used to communicate something
Lexis/ Lexicon
The collective words of a language
Lexeme
A minimal meaningful unit of language . This can be in the form of singular words or a whole phrase
Familect
Words and phrases used just by a family
Semantics
The analysis of word meanings and the relations between them
Lexis and Semantics
Words and their meanings
Neologisms
It is the introduction of new words or giving new meanings to existing words.
Can be in the form of - borrowing/loan words, compounding (home+work= homework), blending (yogalates), abbreviations, onomatopoeia or acronyms
Coinage
Invention of a new word or phrase
Denotation
Literal meaning of a word - primary meaning
Connotation
What links to a word, a feeling, theme or emotion - what it makes you think of. An idea or feeling which a word invokes for a person in addition to its literal or primary meaning
Figurative devices
Metaphor, Simile, Symbolism, Pathetic Fallacy, Personification, Sibilance etc
Discourse
Written or spoken communication or debate
Pragmatics
The study of meaning in context. This could be both the implied and literal meanings in the context of the discourse
Pragmatic Particles
Words, phrases or methods used to fill gaps in discourse
Idiom/Idiomatic Phrase
A group of words established as having a common meaning that doesn’t relate to the literal meaning of the words. Single words or [phrases can be used in place of more substantial ones in certain contexts
Sociolinguistic Factors
Refers to the various social influences that affect language use and variation eg age, gender, power, social class, race etc
Personal Identity
Personal identity traits reflect aspects of a person’s character that is specific to them - what make them unique/ different from those around them
Appearance, personality, hobbies/interest, beliefs/morals/ethics, feelings, talent etc
Social Identity
Social identity traits reflect aspects of a person’s character that can be categorised or grouped by society - what makes them similar to those around them
Gender, ethnicity, age, occupation, religion, power, social class, religion, education
Mode
The type of communication - written, spoken, multimodal (elements of both spoken and written) and the type of text - newspaper article, advert, conversation, text message etc
Audience
The relationship between the writer/speaker and the reader/listener - (how do they know each other, if at all?) and how the writer/speaker us language to engage their audience
Field
The subject matter/topic - what is the text actually about?
Function
What is the purpose of the text? - to inform, instruct, describe, explain, advise, entertain etc. Is there more than one function? If so what is the primary, secondary, tertiary function?
Register
The tone/formality/style - eg formal or informal
Typical Qualities of WRITTEN mode -
Permanent, standard English, formal, content independent, low interaction, message orientated - transactional
Typical Qualities of SPOKEN mode -
Ephemeral, non-standard English, informal, content dependent, high interaction, socially orientated - interactional
Rhetoric
The art of effective or persuasive speaking or written language designed to have a persuasive or impressive effect but which is often regarded as lacking in sincerity or meaningful content
Aristotle’s Modes or Persuasion:Logos
Appeal to Logic
Aristotle’s Modes or Persuasion: Pathos
Appeal to Emotion
Aristotle’s Modes or Persuasion: Ethos
Appeal to Character
Persuasive Approaches Examples:
Bargaining, Bribery, Guilt-tripping, Reasons (details and specifics), Peer Pressure - social influences
Instrumental Power + example
The power used by people or groups to exert hierarchal authority over others eg Police officer over a civilian
Influential Power
The power used by people to persuade or influence other, rather than using any actual authority. Everyone can exert influential power through language
Power and its categorisation -
The ability or capacity to direct or influence the behaviour of others or the course of events - this can be in the form of political/legal influence, social influence, individuals thoughts and behaviours.
Power can be considered to be both a personal and social identity trait dependent on the context, most often in the context of wider society.
Norman Fairclough’s argument over power relations and why we need to recognise them
He argues that language maintains and changes power relations in modern society. He suggests that analysing language can reflect these processes and enables people to become more conscious of them and more able to resist and change them.
Power in Discourse
The ways in which the language used in the discourse exerts/enforces/exercises power
Power behind Discourse
The context that enables the language used in the discourse to exert/enforce/exercise power - links to status, hierarchy, authority and role
Asymmetrical Power
A situation in which it is clear that the power status of one/some of the participants in higher or lower than others
Unequal Encounter
A situation in which there is a power asymmetry with some participants more or less powerful than others.
Polysyllabic Lexis
Words with many syllables
Low-Frequency Lexis
Vocabulary that you don’t use very often
Synthetic Personalisation
A theory by Norman Fairclough - the process of addressing mass audiences as though they are individuals through the use of welcoming and inclusive language.
‘Synthetic’ - artificially created to imitate nature
‘Personalisation’ - The action of producing something to meet an individuals requierments
Techniques to achieve Synthetic Personalisation
The use of Inclusive Pronouns - ‘we’ ‘us’ etc
The use of Direct Address - ‘you’ second person pronoun - and rhetorical questions to make the audience feel targeted and involved
Adopting a more personal or informal tone, often addressing the audience with colloquialisms and humour
When is Synthetic Personalisation used?
Synthetic Personalisation is frequently used in politics but more predominantly in advertising. Analysing the linguistic devices - pronouns and presuppositions - to construct a stimulated relationship between the producer and the receiver
Presuppositions
Supposed judgements or assumptions
Para social Friendships
One sided bond, with friendship, that is non-reciprocal. Imaginary relationship between media user/celebrity and viewer
Moral Authority
Authority that is based on principles or fundamental truths which are independent of moral laws. Relates to Orthodoxy and links to normative behaviours in society.
Orthodoxy
Generally accepted ideas, beliefs or attitudes
Normative Behaviours
Societal expectations
Ideology
The belief system - set of values - that people or groups hold. Understanding the relevant ideology of the text producers and receivers helps us to understand how and why power is exerted. It can reveal why specific language choices are made that might ‘position’ audiences to accept certain ideologies
Standfirst
Functions to persuade the reader - transactional (instruct)
Does so using imperative verbs or commands eg ‘cook this tasty meal’
Electronic Mode
Refers to any communication using or based on a system of electronic media - eg voice notes, messages, social media etc
Electronic Media
Any media that require electronics to access content eg video and audio recording, online content etc
Static Media
Any print media that does not require electronics to access content eg printed newspapers, magazines
Digital Native
Someone who was born into the technological, electronic, media age
Digital Immigrant
Somone who has migrated into the digital world
Electronic Age
This began when the use of electronic equipment including computers first came into use
Paralinguistic Features
Aspects of spoken communication that don’t involve words. These may add emphasis or shades of meaning to what is being said
eg body language, facial expressions, laughter etc
Prosodic Features
Features that appear when we put sounds together in connected speech. Successful communication is dependent on these features
eg intonation, pace, pitch, rhythm, stress etc
Non-Fluency Features
Features that disrupt the flow of speech including mistakes and corrections
eg voiced pauses, pauses, self-corrections, fillers, false starts
Scripted
Speech is entirely prepared in advance and usually written out previously, sometimes spontaniety markers are included to make scripted conversation appear less scripted than it is
eg speeches, dialogue
Partially-scripted
Speech that is partially prepared in advance with a few elements written down previously, but inludes some elements of spontaniety
eg interview, tours etc
Non-scriped Spontaneous
Speech that is not prepared in advance and is spontaneous. This is often informal but not always.
eg general conversation, improvisations etc
Socialisation
The process by which individuals aquire the knowledge, social skills, language and values to conform to the norms and rules required for integration into a group or community.
Gender Construction
The way in which gender is constructed in areas such as the media - eg magazines, adverts, books etc
There is an argument that this many reinforce gender stereotypes and our percieved ideas about male/female roles
This is because the media - particularly adverts and magazines - present an ideal reader image - an image to which the audience aspire. Conversely, this may actually challenge stereotypical attitudes.
Sex
Referring to the biological aspects of an individual based on anatomy, hormones and chromosomes.
Generally male and female
Something assigned to someone at birth based on physical characteristics
Gender
A social construction referring to the behaviours and attributes based on labels of femininity and masculinity. Gender identity is a personal, internal perception of oneself and so the gender someone identifies with may not match the sex they were assigned at birth
Non-binary, transgender, male, female etc