MOD 1

trend

• general development or change in a situation or in the way that people are behaving

elements of a trend

1. unique content

2. timing

3. virality

4. compelling influencers

5. correct distribution network

6. longevity

unique content

• audiences read or watch something unique, there’s a greater chance of them acting on it

timing

• you have to look for the most ideal time to launch your concept

virality

• you have to make your idea or concept a talk of the town as soon as possible

compelling influencers

• you should have a group of people who are credible

• using different artists who are beyond the standards of aesthetics, to promote their product

correct distribution network

• choose the best channel for your concept and look for the best social

longevity

• length of a trend lasts dictates the level of sucess

characteristics of a trend

1. it has a long staying power and enjoy a long period of popularity

2. it is accepted by many industries and people

3. it is rooted on people’s cultural traditions, beliefs, and values

4. it shows a transitory increase or decrease of a particular idea, event, or phenomenon

how to spot trends

1. dont make the search superficial

2. find real proof

3. avoid being self serving

Fad

• practice or interest followed for a short time with exaggerated zeal

• something that is very popular for a short period of time

content marketing

• strategic marketing approach

• creates and distributes valuable, relevant and consistent