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Demographics
Statistics of the population such as gender, age, etc. Constant changes in demographic characteristics can impact the target market.
Psychographics
Refers to customersâ lifestyles, behavior, attitudes, interests, opinions, desires, and lifestyles, which can be challenging to determine due to frequent changes.
Government tenders
Individuals or companies providing goods/services to the government at an agreed price and time.
Ways to overcome competitors
Having unique goods/services, producing high-quality products, well-trained employees, and competitive pricing.
Employment Equity Act
Legislation promoting preference for previously disadvantaged individuals in employment.
Triple Bottom Line
Accounting framework focusing on people, planet, and profit for business evaluation.
Mergers
Collaboration of two companies to form a new business, sharing resources for growth and sustainability.
Networking
Businesses sharing information and contacts for mutual benefit, aiding in acquiring leads and identifying trends.
Piracy
Illegal use or imitation of another personâs work, affecting productivity levels of artists and producers.
Industrial Relations
Relations between management and employees, governed by the Labour Relations Act, encouraging fair practices and collective bargaining.