Woman magazine - product context
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7 Terms
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How often Woman was published
Weekly
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Publisher
IPC
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Set edition date
23-29 August 1964
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Average sales per week
3 million
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Target audience
Working class woman
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Type of magazine
Mainstream
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Intro for questions
Woman is a mainstream weekly woman’s magazine primarily aimed at working class women. It was highly popular in the post-war period, when woman’s magazines dominated the market. In the 1960’s total sales averaged around 3 million copies. Woman was a market leader, reflects post WW2 values, promoting domestic life and stability.
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