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aim
a general statement that describes the purpose of an investigation
hypothesis
a testable statement predicting the outcome at the start of a study
directional hypothesis
makes a clear anticipation of an experimental outcome
non directional hypothesis
states that there is a difference between conditions and groups but the nature is not specified
directional hypothesis is aka
one tailed
non directional hypothesis is aka
two tailed
null hypothesis
predicts no difference between variables
operationalisation of variables
clearly defining variables in terms of how they are being measured
extraneous variable
any other variable that is not the iv and affects the dv
extraneous variable example
age of participants, lighting in a lab
cofounding variables
any other variable that is not the iv and affects the dv that change systematically with the iv
demand characteristics
when participants guess the aim of the study and act accordingly
please u effect
participants act in a way to please the researcher
screw u effect
participants intentionally under perform to sabotage the study affecting validity
investigator effects
undesired influence of the investigator on the outcome of the research
eg of investigator effects
design of study, selection of participants
minimising investigator effects
randomisation ( reduces unconscious bias)
standardisation
using the exact same procedures and instructions for each participant
4 types of experiment
lab, natural, field , quasi
strengths of lab experiement
high internal validity, easy to replicate
limitations of lab experiment
may lack ecological validity, risk of demand characteristics
field experiement
the iv is manipulated in a natural setting
strength of field experiment
high mundane realism, reduces demand characteristics
limitations of field experiment
loss of control of extraneous variables, ethical issues- consent
natural experiments
researcher has no control over the iv
strengths of natural experiments
high external validity
limitation of natural experiment
natural events are rare, difficult to identify causation
quasi experiments
has an iv based on existing differences between people eg age
strengths of quasi experiment
easy to replicte
limitation of quasi experiment
extraneous variables, hard to infer causation
internal validity
the degree of confidence that the relationship being tested is not influenced by other factors
external validity
applying the conclusions of a study to context outside the study
mundane realism
how similar a study is to real life situations
experimental design
the way in which participants are arranged in an experiment
3 types of experimental design
independent groups
repeated measures
matched pairs
independent groups
when two seperate groups of participants experience two different conditions of the experiment
strengths of independent groups
reduces demand characteristics, order effects can be prevented
repeated measures
all participants experience both conditions of the experiment
strengths of repeated measures
no participant variables, cheap as you dont need many participants
weaknesses of repeated measures
order effects, demand characteristics
weakness of independent groups
participant variables, expensive , time consuming
matched pairs
participants are put into conditions based on similarity of backgrounds relevant to study
strengths of matched pairs
reduces participant variables
weakness of matched pairs
time consuming, expensive, cant fully eliminate individual differences
participant variables
individual differences between participants that could affect the dv
order effects
when a participant’s performance in one condition is affected by having already taken part in another condition.
eg of order effects
fatigue, practive
counterbalancing
reduces order effects by half or participants doing condition a then b then other doing b then a