Pharmaceutical Marketing and Entrepreneurship

These flashcards cover key concepts in pharmaceutical marketing and the pharmaceutical industry's impact on global health and drug development.

Pharmaceutical Marketing

A process by which the market for pharmaceutical care is actualized.

Drug Development

The process of discovering new or improved therapies to treat unmet medical needs.

Millennium Development Goals (MDGs)

International objectives for improving global health outcomes including reducing mortality and combating disease.

Health Inequities

Disparities in healthcare access and affordability, often addressed through tiered pricing strategies.

Tiered Pricing Strategies

Pricing methods used to make medicines more affordable in developing countries.

Oncology

The therapeutic sector focused on cancer treatment, currently leading in global pharmaceutical sales.

Cardiovascular Drugs

Medications that target heart-related conditions, accounting for significant global sales due to prevalent diseases.

Respiratory Drugs

Medications used to treat respiratory conditions, driven by increasing prevalence of diseases exacerbated by pollution.

Chronic Diseases

Long-lasting conditions that require ongoing medical attention, such as diabetes, hypertension, and chronic respiratory issues.

Pharmaceutical Companies

Organizations involved in the development, production, and marketing of medications, with key players including Pfizer, Johnson & Johnson, and Merck.

Public Health Contributions

Initiatives supported by pharmaceutical companies aimed at improving health outcomes globally.

COVAX

An initiative aimed at ensuring global access to COVID-19 vaccines.

Immunotherapies

Treatments that utilize the body's immune system to fight diseases, particularly cancer.

GAVI

The Vaccine Alliance, an organization that works towards making vaccines available to underserved populations.

COVID-19 Vaccines

Vaccines developed to combat COVID-19, marking a significant achievement in rapid vaccine development.

Neurological Drugs

Medications that address neurological and psychiatric disorders impacting mental health.

Chronic Kidney Disease

A condition affecting kidney function which necessitates ongoing treatment.

Aging Population

The increasing proportion of elderly individuals in the global population, contributing to rising chronic disease prevalence.