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Information systems
A collection of components for collecting, processing, storing, and disseminating information; includes technology, processes, and human involvement.
Mary Parker Follett
A visionary who emphasized the importance of managing information within organizations.
Leveraging IT
The practice of utilizing information technology to optimize organizational success.
Digital marketing tools
Technologies used to promote products or services through digital channels and enhance customer engagement.
DIKW hierarchy
A model representing the relationship between Data, Information, Knowledge, and Wisdom.
Misinformation
Unintentional false information that disrupts accuracy in communication and understanding.
IT portfolio management
Systematic management of an organization's IT investments to optimize alignment with business goals.
Competitive advantage
A condition that allows a company to perform better than its competitors, typically achieved through unique resources or capabilities.
Application portfolio management (APM)
Links business metrics to IT applications, enabling effective decision-making and resource allocation.
Value chain analysis
A method of identifying business activities that create value and analyzing opportunities for competitive advantage.
Stars (in product portfolio model)
Products with high market share and high growth potential, requiring ongoing investment to maintain their position.
Cash cows (in product portfolio)
Products that hold a high market share but exhibit little growth; provide steady revenue with limited investment required.
Support applications
IT applications that enhance productivity and efficiency in current operations without driving competitive differentiation.
Information processing
The manipulation and interpretation of data to generate information and insights.
Digital transformation
The integration of digital technology into all aspects of a business, fundamentally changing operations and delivering value to customers.
Risk management in IT
The process of identifying, assessing, and controlling threats to an organization's IT assets and projects.
Holistic integration of technology
The comprehensive application of technological solutions across all aspects of an organization for optimal effectiveness.
Cost reduction in IT
The strategic efforts to decrease expenses associated with IT operations and investments.