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Social Thinking
how we define the self and how we think about people in the world around us
social influence
conformity, prejudice and persuasion
Social behaviour
helping, aggression, romantic relationships
Social psychology
the scientific study of the effects of social and cognitive processes on the way individuals perceive, influence and relate to others
Social processes
the ways in which input from the people and groups around us affect our thoughts, feelings, and actions
Cognitive Processes
the ways in which our memories, perceptions, thoughts, emotions and motives influence our understanding of the world and guide our actions.
Qualitative research (smaller group)
is aiming to gain an in-depth or deep level understanding about a particular topic- usually trying to understand 'why' or 'how' questions
you can do this through asking questions about experiences, meaning and representations
Quantitative research (bigger group)
is aiming to test whether a theory provides an accurate explanations of human behaviour
Schema
mental framework or pattern of thought and behaviour that organises information, helps us understand and interpret new experiences, and guides our actions
Fundamental Attribution Error (FAE)
under-emphasize situational explanations while over emphasising dispositional explanations for other but not own behaviour. For example a cashier may seem lazy when in reality they are just overwhelmed or new. We often make this mistake because we have more immediate information about the person's traits and less about their context
Social perception theory
the theory that we make inferences about our personal characteristics in the basis of our overt behaviours when internal cues are weak or ambiguous ( how we form impressions and make judgments about others by interpreting their actions, expressions and cues like body language and tone)
Actor- observer difference in attribution
the tendency to attribute our own behaviours to situational causes while seeing others' acts as due to their inner characteristics ( you blame your own mistakes on outside situations but you blame someone else's mistakes on their personality or character)
Self esteem
an individuals positive or negative evaluation of themselves
Self enhancing bias
any tendency to gather or interpret information concerning the self in a way that leads to overly positive evaluations (the tendency to view yourself more positively than you actually are, taking credit for successes and downplaying failures to keep your self esteem high)
Appraisal
an individual's interpretation of a self- relevant event or situation that directs emotional responses and behaviour
Self awareness
a state of heightened awareness of the self, including our internal standards and whether we measure up to them
Self expression
a motive for choosing behaviors that are intended to reflect and express the self-concept
Self presentation
A motive for choosing behaviours intended to create in observers a desired impression of the self.
self-monitoring
a personality characteristic defined as the degree to which people are sensitive to the demands of social situations and shape their behaviors accordingly
Coping Strategies
efforts undertaken to reduce negative consequences of self- threatening events
internal validity
to provide a valid test of a theory, researchers must have confidence that a change in the independent variable (the factor that is deliberately changed) caused a change in the dependent variable (what you measure in the experiment)
external validity
researchers want confidence that the results of research can be generalised to other types of participants, other times and other settings e.g individualist and collectivist cultures
cognitive representation
a body of knowledge that an individual has stored in memory
Salience
The ability of a cue to attract attention in its context
association
a link between two or more cognitive representations
Accessibility
the processing principle that the information that is most readily available generally has the most impact on thoughts, feelings and behaviour
Priming
the activation of a cognitive representation to increase its accessibility and thus the likelihood that it will be used (Imagine your brain organizes information like a vast, interconnected web. When you encounter a stimulus, such as the word "yellow," it activates the corresponding concept in your memory. This activation then spreads to related concepts, such as "banana," "lemon," and "sun," making those ideas easier and faster to access when they appear next.)
correspondent inference
the process of characterizing someone as having a personality trait that corresponds to his or her observed behavior
correspondence bias
the tendency to infer an actor's personal characteristics from observed behaviors, even when the inference is unjustified because other possible causes of the behavior exist ( the tendency to assume someones actions reflect their personality or character, ignoring the situation or external factors that might actually be causing the behaviour)
superficial processing
relying on accessible information to make inferences or judgements, while expending little effort in processing
Casual attribution
a judgement about the cause of a behaviour or other event
systematic processing
giving thorough, effortful consideration to a wide range of information relevant to a judgment
self-fulfilling prophecy
the process by which one person's expectations about another become reality by eliciting behaviours that confirm the expectations
exchange relationship
a relationship in which people exchange rewards in order to receive benefits in return
cost-reward ratio
Tenet of social exchange theory, according to which liking for another is determined by calculating what it will cost to be reinforced by that person.
communal relationship
a relationship in which people reward their partner out of direct concern and to show caring
interdependence
a situation in which each person's thoughts, emotions and behaviours influence those of other people
close relationship
a relationship involving strong and frequent interdependence in many domains of life
intimacy
a positive emotional bond that includes understanding and support
commitment
the combined forces that hold the partners together in an enduring relationship
Attachment Styles
peoples basic securely attached, avoidant or anxious orientation toward others in close relationships
social support
emotional and physical coping resources provided by other people
Health concordance
researchers have found that couples often have similar or concordant health issues
concordant behaviours
couples are highly consistent in the healthy/unhealthy behaviours they perform, and a change in one partners health behaviour is often associated with a change in the other's partner's behaviour
behavioural convergence
those in relationships share a lifestyle as well as common stressors e.g common living environment, pool resources, eat together, share social networks
Cortisol
a hormone that regulates a wide range of processes throughout the body
intimacy groups
groups that are closely tied together
task groups
groups that come together temporarily to achieve a specific goal
common bond groups
members have close personal bonds within the group
common identity groups
members have close personal ties to the group itself
group socialisation
the dynamic nature of a group over time, coming together to meet each other's needs and accomplish goals
social norms
the uniformities of behaviour and attitudes that determine, organise and differentiate groups from other groups
descriptive norms
norms that most people follow, whether they are right or wrong
injunctive norms
norms that are perceived as being approved of by other people
social roles
shared expectations of how people in a group are supposed to behave
Deviants (Marginal Group Members)
people who have deviated too far from the group norms
Imposters
people who pose as legitimate group member but are not posing a threat to the group
stereotypes
simplified but widely shared beliefs about the characteristics of groups and their members
prejudice
any positive or negative evaluation or its members (most often discussed in terms of the negative affective reaction towards a group)
discrimination
unequal treatment of different people based on the groups or categories to which they belong (most often discussed in terms of others being treated less well because of their group membership)
Social group
two or more people who share some common characteristic that is socially meaningful for themselves or for others
social categorization
the process of identifying individual people as members of a social group because they share certain features that are typical of the group ( a natural, automatic mental process where people sort themselves and others into groups based on shared characteristics like age, gender, race or occupation)
illusory correlation
people perceive a relationship between variables (typically people, events, or behaviours) even when no such relationship exists (seeing a connection between two things that aren't actually related, often because they happen together by chance, making them seem linked in our minds)
Social identity theory
theory of group membership and intergroup relations based on self categorisation, social comparison, and the shared construction of a shared self- defintion in terms of in-group defining properties. (we define ourselves partly by the groups we belong to, seeking positive feelings by seeing our group as better than other groups leading to us vs them thinking)
Implicit Association Test (IAT)
reaction time test to measure attitudes- particularly unpopular attitudes that people might conceal
outgroup homogeneity effect
tendency to see people within a same group as being more 'similar' than they really are
motives behind stereotyping
mastery, connectedness, justifying the social structure
hostile sexism
women pose a threat to men's position
benevolent sexism
women are wonderful and necessary for men's happiness
confirmation bias
search for, interpret, favour, and recall information in a way that confirms one's pre- existing beliefs.
Just world hypothesis
people have a need to believe that their environment is just an orderly place, where people usually get what they deserve
Tokenism
performing positive action towards members of minority or disadvantaged groups as a reaction to the discrimination they suffer
affirmative action
a collective name for policies designed to promote the employment of people from disadvantaged minority groups
positive feedback bias
The process of giving more positive feedback (or less critical feedback) on work believed to have been performed by a minority group member rather than a majority group member. (a tendency to focus on, remember or provide more favourable information and overlook negative aspects, often resulting in an unbalanced and overly optimistic perspective)
contact hypothesis
the theory that certain types of direct contact between members of hostile groups will reduce stereotyping and prejudice
extended contact effect
finding that people are less prejudiced if they are friends with an ingroup member who they know to have good friendships with outgroup members (If you know one of your friends (ingroup) is good friends with someone from a rival group (outgroup), you are more likely to think positively about that rival group as a whole. You see your friend as a bridge to the other group, which makes that group feel less threatening and more familiar)
stress
the physiological or psychological response to internal or external stressors
Stressor
an environmental stimulus or event that causes stress
social support
the provision of assistance or comfort to others, typically to help them cope with biological, psychological, and social stressors
the buffering hypothesis
The protection against stressful experiences that is afforded by an individual's social support. (the buffering hypothesis states that social support is a protective resource that is most beneficial during times of high stress, but not necessarily when stress levels are low)
contact theory 1954 (Allport)
bringing together members of opposing groups should improve intergroup relations
optimal conditions
- equality of status
- common goals
- intergroup co-operation
- support of authorities, law or custom
contacts works even when all conditions are not met
proposes that prejudice between social groups can be reduced through positive, structured contact, specifically when four conditions are met. This theory suggests that meaningful interaction helps individuals overcome stereotypes and fosters mutual understanding, influencing social policy and integration efforts.
stereotype threat theory (Steele, 1997)
when people are tested and belong to a group that is not stereotypically expected to do well, they become anxious and confirm the stereotype
This anxiety interferes with their performance- causing them to fall precisely into the trap that they were so anxious to avoid. For example, girls do worse in maths test when they are made aware of the stereotype that girls are not as good at maths as boys.
the opposite of stereotype threat is stereotype lift. Stereotype lift- fulfilling a positive stereotype leads to enhanced performance.
The social Readjustment Rating Scale (SRRS) (Holmes and Rahe, 1967)
a tool listing 43 key life events, each assigned life change units based on the degree of stress and readjustment required.
some of the life events include: death of spouse, minor violation of the law
realistic conflict theory (Sherif, 1954, 1958, 1961)
intergroup conflict is the outcome of a conflict between an in-group and an out-group
negative prejudices and stereotypes are the result of competition between groups for desired resources
conflict of interest generates negative attitudes and behaviours towards other group members
Realistic conflict theory states that whenever there are two or more groups that are seeking the same limited resources, this will lead to conflict, negative stereotypes and beliefs, and discrimination between the groups. The conflict can lead to increasing animosity toward the groups and can cause an ongoing feud to develop.
case study of Rwanda (Paluck, 2009)
10% of population (75% Tutsi minority)
killed in 1994
radio communication fuelled the conflict
In 1994, between 500,000 and one million Rwandans were massacred in a genocide when the Hutu extremist-led government launched a plan to wipe out the country's entire Tutsi minority and any others who opposed their policies.
Kelley's Attribution Theory 1967
people decide what attributions to make after considering the consistency, distinctiveness and consensus of a persons behaviour
Kelley proposed that people make attributions based on three types of information: consensus (do others behave the same way), distinctiveness (does the person behave this way in different situations), and consistency (does the person behave this way repeatedly over time).
Asch's configuration model 1946
Asch's configural model suggests that people form a unified, holistic impression of others, where individual traits are integrated into a complete picture, and the meaning of any single trait is influenced by the overall context of the other traits.
Think of the difference between a list of ingredients and a finished dish.
The configural model recognizes that the way the ingredients are combined and cooked changes their individual flavors and creates a new, unified taste experience (the overall personality impression) that cannot be predicted by simply adding up the ingredients.
a series of conformity experiments by Solomon Asch designed to investigate how social pressure from a majority group could influence an individual to conform. In the experiments, groups of participants were asked to match the length of lines on cards, a task with an obvious answer.
Social comparison theory (Festinger 1954)
the theory that people learn about and evaluate their personal qualities by comparing themselves to others.
The impact of social comparison is significant, especially among children and adolescents who often gauge their self-worth against the standards set by their peers and the media. This can lead to negative outcomes, such as body dissatisfaction and an increased risk of eating disorders, as young people grapple with unrealistic beauty ideals often portrayed in magazines and on social media. Understanding social comparison theory can provide insights into human behaviour, self-esteem, and the psychological effects of societal pressures, highlighting the need for awareness and sensitivity regarding these comparisons in diverse contexts.
Self perception theory (Bem 1967)
Self perception theory is the theory that people learn about the self by examining their own thoughts, feelings and behaviours
Individuals infer their own attitudes, emotions and traits by observing their own behaviour.
Key principles
Behaviour - attitude
occurs when internal cues are weak
external justification matters
Taylor and Fiske 1975- salience study
people overestimate the importance of information that is salient (stands out, grab attention) when forming judgments about others, even when that information is not actually more casual or informative
Taylor and Fiske showed participants a conversation between two people:
- one person was visually salient
- the other was less visible
Findings:
the salient person was judged as:
- more casual
- more dominant
- more responsible for the direction of the conversation
Langlois and Roggman's "Averageness hypothesis"
proposes that faces with average, non- extreme features are perceived as more attractive because they are more familiar and easier to process cognitively and signals genetic health.
The looking glass effect (Coolie 1902)
the looking- glass self describes how one's self or social identity is dependent on one's appearance to others. This initial theory was based on Cooley's observations of childhood social development
The looking- glass self is a sociological concept that one's self grows out of society's interpersonal interactions and the perceptions of others, meaning people shape themselves based on how other people see and judge them.
Miller, brickman and bolen 1975
Miller, brickman and bolen showed that how adults explain childrens behaviour can change childrens motivation
builds on attribution theory and self- perception theory
Interdependence theory (Kelly and Thibaut 1978)
Interdependence theory rewards how people evaluate, maintain, or leave relationships based on rewards, costs and available alternatives, and how outcomes depend on both partners choices.
strengths
- clear testable framework
- strong predictive power for relationship stability
highly influential in relationship research
limitations
- assumes rational cost- benefit analysis
- underestimates:
- emotions
- moral commitment
- cultural differences
- less effective at explaining altruistic behaviour
The investment model ( Rusbult 1980)
the investment model was put forward by Rusbult as a development of Social exchange theory.
It explains commitment in relationships by proposing commitment depends on three factors:
1. satisfaction level
2. quality of alternatives
3. investment size