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5 common entry modes
exporting, licensing and franchising, partnership and strategic alliances, establishing new subsidiaries, acquisition
exporting advantages
fast entry, low risk
exporting disadvantages
low control, low local knowledge, potential negative environmental impact of transportation
licensing and franchising advantages
fast entry, low cost, low risk
licensing and franchising disadvantages
less control, licensee may become a competitor, legal and regulatory environment must be sound
Partnership and strategic alliances advantages
shared costs reduce investment needed, reduced risk, seen as local entity
partnerships and strategic alliances disadvantages
higher cost than exporting, licensing, or franchising, integration problems between two corporate cultures
joint ventures advantages
fast entry, known established operations
joint ventures disadvantages
high cost, integration issues wit home office
Risk of joint ventures
challenges include finding the right partner in terms of business focus and compatible cultural perspectives and local partner could gain knowledge to become its own competitive product or service
Greenfield ventures advantages
gain local market knowledge; can be seen as insider who employs locals; maximum control
Greenfield venture disadvantages
high cost, high risk due to unknowns, slow entry due to setup
brownfield ventures
investments into an existing facility a company acquires to do business through typically through a merger or acquisition
importing
the procurement of goods or services to another region, country, or continent
exporting
the sending of goods or services to another region, country, or continent
distributor
an export intermediary who represents a company
why do companies export
because it is the easiest way to participate in global trade, less costly, and easier to exit
countertrade
a reciprocal form of international trade in which goods or services are exchanged for other goods or services rather than for hard currency
reason for counter trade
countries may limit the profits a company may take out of the country, large scale deals, or in certain industries, mitigation of inflation risk
Bartercard
established in 1991 and it functions like a credit card, however a company funds the card with its own goods nad services, no cash needed
countertrade disadvantages
associations with command economies during cold war when goods received were useless or of poor quality
global sourcing
refers. to buying raw materials, components, or services from foreign companies
parts of export and importing
exporter, the importer, and the carrier
export management company
performs the additional duties a firm’s export department would execute
bill of lading
the contract between exporter and carrier
commercial or customs invoice
bill for goods shipped from exporter to importer and used by governments to determine value of goods
export declaration
lists items, contact information, given to customs/ port authorities
certificate of origin
declares country from which product originates
insurance certificates
amount of coverage on the goods and identifies merchandise
license
some governments require one export goods
letter of credit
legal document issued by bank at importer’s request specifying amount it will pay once the bank receives documents about the shipment from the exporter’s bank
carrier
entity handling the physical transportation of the goods’
customs administration
offices from both the home country and the foreign country
letter of credit
states the bank will pay the exporter upon getting the proper documentation about the merch
the bill of lading
proves the exporter has given the carrier the merchandise and that the carrier owns the title to the merch until paid by the importer
bill of exchange (draft)
tells the importer to pay a specified amount at a specified time
OPIC
factors loans to developing companies