Chapter1: Intro to Business Analytics

Business process is

a coordinated, standardized set of activities conducted by both people and equipment to accomplish a specific business task

Increased data availability can

• help: more data= more data driven insights for decision making

or

• hinder: data overload where too much data may not be properly synthesized or interpreted

a business analyst

A business analyst is

a data specialist who curates and uses data to help an organization make effective business decisions

context is the

setting, event, statement, or situation

Data vs Information

Data: raw facts that have little meaning on their own

Info: data organized in a way to be useful to the analyst or user combing data with context

What business functions use business analytics?

1. Business analytics

2. Marketing analytics

3. Accounting analytics

4. Financial analytics

5. Operations analytics