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Psychology
The scientific study of behavior and mental processes.
Wilhelm Wundt
Credited as the “father of modern psychology.”
Sigmund Freud
Proposed the theory of the unconscious mind, including the id, ego, and superego model.
Psychodynamic perspective
Focuses on the unconscious mind and childhood experiences, influenced by Sigmund Freud.
Behavioral perspective
Focuses on observable behaviors, influenced by John B. Watson.
Humanistic perspective
Emphasizes positive growth, free will, and self-actualization, influenced by Carl Rogers and Abraham Maslow.
Cognitive perspective
Focuses on how people think, remember, store, and use information.
Sociocultural perspective
Examines how culture and social roles affect behavior.
Biological perspective
Investigates how the physical body and brain create emotions, memories, and sensory experiences.
Evolutionary perspective
Focuses on Darwinism and inherited behavioral traits for survival.
Basic research
Seeks answers for theoretical questions.
Applied research
Seeks answers for specific application problems.
Scientific method
A systematic approach used by psychologists to conduct research and experiments.
Observer bias
The tendency of observers to see what they expect to see.
Participant bias
When a participant alters their behavior due to awareness of the study's nature.
Double Blind Experiment
An experimental design that reduces both observer and participant bias.
Experimental group
The group in a study that receives the independent variable.
Independent variable
The factor that is changed or manipulated by researchers.
Dependent variable
The factor that is measured to assess the effect of the independent variable.
Placebo effect
A treatment with no real effect that causes the patient to believe they are experiencing real effects.
Case study
An in-depth study of one person or a very small group.
Advantages of case study
Provides an in-depth view of a particular person or situation.
Disadvantages of case study
Prone to bias; results may not be generalizable.
Longitudinal study
Follows the same group of individuals over a long period of time.
Advantages of longitudinal study
Provides a rich source of data.
Disadvantages of longitudinal study
Very expensive and difficult to conduct.
Naturalistic observation
Observes behavior in a natural environment.
Advantages of naturalistic observation
Offers a realistic look at behavior.
Disadvantages of naturalistic observation
Very expensive and difficult to conduct.
Survey
A method where researchers ask questions to a representative population.
Cross-sectional study
Compares individuals of different age groups at the same time.
Ethical guidelines
Suggested rules for responsible and moral conduct in research and clinical practice.
Debriefing
The process of sharing information about the research with participants after data collection.
Stanford Prison Experiment
Conducted by Philip Zimbardo to study the psychological effects of perceived power.
William James
father of American psychology
Jean Piaget
Swiss psychologist , cognitive development
Maslow
hierarchy of needs
Carl Jung
humanistic psychologist
Albert Bandura
social learning theory imitation modeling