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Rhetoric
The art of speaking and writing effectively; the study and practice of persuasive communication.
Exigence
The perceived need or problem that prompts a speaker or writer to communicate; an urgent situation or issue a text addresses.
Context
The social, cultural, historical, political, or institutional circumstances that influence how a text is created and understood.
Subject
The main topic or issue a text addresses.
Purpose
What the speaker or writer is doing and also what they are trying to get the reader or audience to understand, to think, or to know.
Audience
The specific group of listeners or readers a speaker or writer intends to reach or influence.
Speaker
The individual, group, or organization that creates or delivers a text.
Text
Any form of communication (written, spoken, or visual) that can be analyzed as a unified message.
Genre
The type of text the speaker or writer produces.
Message
What the writer or speaker is trying communicate to the audience or reader or viewer (think central claim here)
Ethos
An appeal to one's character or credibility
Pathos
An appeal to one's character or emotions
Logos
An appeal to one's reason or logic
Kairos
Choosing the right time to deliver a text
Rhetorical Situation
The rhetorical situation refers to the relationship among speaker, audience, purpose, and context that shapes how a message is constructed and understood.
Rhetorical Analysis
Examining how a speaker or writer uses rhetorical choices and strategies to achieve a purpose with a specific audience.