Audience Appeal

how does ST appeal to audiences through narrative, plot and characters?

• wide range of ages throughout the cast (people can relate to many different characters as there is a range f personalities)

• flexi-narrative provides several storylines (doesn't get boring, have to keep watching o understand)

• everyone besides eleven is a normal person (helps people relate)

how does ST appeal to audiences through cast?

• used big stars (winona and david)

• audiences like them so will watch the show for them

• children are new faces, people get tired of the same actors

how does ST appeal to audiences through location and setting?

• shot in atlanta, georgia

• meant to be in hawkins which is an american town (homely)

• people love small town tv series

how does ST appeal to audiences through viewing platforms?

• affordable pricing

• no ads

• easy to binge watch

• gives you recommendations

who is the primary audience for ST?

• gender neutral

• 15-37 year olds

• people interested in LFTVD, sci-fi/80s, nostalgia

• socio-economic status: A-E

who is the secondary audience of ST?

• sci/fi and film lovers

• fans of spielberg

• fans of 80s (horror) novels