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Visual rhetoric
The use of visual images to communicate meaning. How cultured meaning are reflected
Visual literacy
The ability to interpret analyze decode and evaluate material that communicates images as well
Slash panel
Panel that takes up most of the page
Full bleed
Image runs off the page on all sides
Tier
The box around two panels
Panels
The fundamental piece in graphic novels
Splash page
Panel that takes up a full page
Gutter
Blank space in between panels where the action occurs bc we can not see it
Camera angles
Narrative box / voiceover
Speech bubble of narration
Emanda
Things coming of the head to show stress or nervousness
Borderless panel
Nothing around the outside
Recto/verso
Right page/ left page
Mockup
A rough layout of pages to plan a book
Printers spread
The layout of pages for printing
Four frames
Subjective, structural, cultural, critical
Subjective frame
Emotional response to image or words (what does it make me feel?)
Structural frame
Framing,body language,positioning, color
Structural- miseenscene
What is included in the image and what is left out
Structural- layout
Foreground, background, is anything displaced
Structural- balance
Symmetrically or assimetrically, rule of 3rds, centered?
Structural- salience
A point that matters, how well an object stands out from the background
Structural- vectors/lines
Imaginary lines that direct the viewers eyes in a particular way
Structural- foreground/background
How things are directed and why they are placed
Structural- kinesics
Body positioning, facial expressions, gestures
Structural-gaze
The way that people in an image are looking at the viewer
Structural- proxemics
Distances between bodies and bodies in spaces
Prosodics- structural
Covers the non language aspects of voice and tone (accents, sighing, articulation )
Structural- accessories
All the artifacts that a person wears
Structural- monochromatic
Black and white images, shades of gray
Chiaroscuro- structural
Strong contrasts of light and dark, convey emotions in monochromatic
Contrast- structural
Arranging juxtaposition and different posing elements near each other
Structural- symbols and icons
Symbols are a category of icon, icons are universal
Cultural frame
What are the historical, political, social contexts
Historical context
Addresses times and periods, social, political, viewers contexts. Some things were acceptable but now offensive
Social context
The same historical moment can contain a umber of differing social contexts
Political context
An image consider how power and influences are distributed in communities, as well as preferences and groups who lay claim to power
Viewers context
Our own histories, experiences, and prior knowledge influence how we interpret an image. Our brain fill thins we might not understand
Which is more important to our brain
Most important to least
Proximity-color-size-shape
Focal point
Areas of interest, emphasis, or difference within a composition
Critical frame
Positioning of the viewer, manipulation of the image (how can we read this)
Critical- gaps
Created for clarity, emphasis, and style
Critical- silences
Sometimes what a character does not say carries more interpretive weight than they do
Manipulation of the image- critical
Manipulation of our understanding for better or worse, uses distorted imagery, uses panels
Critical- positioning of the viewer
Everyone has their own perspective, higher means more important, lower means smaller
Formal analysis
Study the language, visual rhetoric, color, composition, panels, page, layout, tier, individual panels
Cultural studies
Race, gender, war, studies, deepens our understanding with how this resonates in societies and cultures
Narratology
Presents us with the illusion of dynamism
Historical/authorial perspective
Look at particular trends or traditions, how this text relates to the time period or even present day time
3 levels to understanding an image
Literal, inferential, evaluative/applied
Graphic novel
Book length story, single volume, sequential image panels, art is equal or more important than text (1970s)